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Lenox Snoopy

Fail

Buyers convert on only 0.9% of searches, so Lenox Snoopy is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$88K/yr296K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
22%top-5 click share · 27 brands · 75 sellers

Flapen Score

Lenox Snoopy against its category

The dotted line is the Home & Kitchen average. Past it, Lenox Snoopy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lenox Snoopy market on Amazon at a glance

Shoppers on Amazon United States searched for Lenox Snoopy 296K times last year and spent an estimated $88K. The top 5 brands take 81% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
0.9%
Market size, estimated
$88Ka year
Peak month
December2.9× the quietest month
Top search term
snoopy kitchen62K searches a year

02 · Price

A sale here is worth $31.70.

Listings sell for $31.70 on average, from $7.66 to $144.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $31.70 that is $0 to $3K a year per listing.

Average price
$31.70inside the $15 to $100 sweet spot
Price range
$7.66–$144.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,639 within Dinnerware. It carries 315 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
91%
Out of stock, average day
3.9%
Average rank
#2,639in Dinnerware
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
315per listing
Listings tracked
79

04 · Newcomers

5 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Lenox Snoopy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

75

Top-5 brand share

81%

Top 20: 97%

Top-5 click share

22%

Top 20: 62%

Open market

17%

  • Brand 151%
  • Brand 220%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (21 brands, 17%)

Demand

Lenox Snoopy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Lenox Snoopy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snoopy kitchen62K/yr
  • lenox snoopy51K/yr
  • snoopy kitchen accessories54K/yr
  • snoopy bowl23K/yr
  • snoopy lenox17K/yr
  • snoopy dog bowl15K/yr
  • snoopy bowls14K/yr
  • lenox peanuts18K/yr
  • chef snoopy8K/yr
  • snoopy kitchen decor8K/yr

Reviews and returns

What reviews say buyers love and hate about Lenox Snoopy

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Larger the excepted”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lenox Snoopy questions

Answered from the same tracked data.