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18

lenox nativity set

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 19Conversion 0Competition 13Returns 36Price range 52Avg price 74Brand share 0Review moat 50Quality gap 12

Avg price

Good$101.80

avg listing price — sweet spot $15–$100

Price range

Good$47.45–$149.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,546.56

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$0

$0/yr · 35K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lenox nativity set is a $0/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 18/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

lenox nativity set market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$51K–$76K
units × avg price
Conversion rate
0.0%
Avg BSR
#3,493
Page quality
0%
Prime
78%
Sponsored
44%
Out of stock
6.3%
Avg brand age
82 months
Avg seller age
175 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Lenox88%
  • Roman7%
  • Willow Tree6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 46.9×

Top lenox nativity set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$030%$045%$060%$01101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about lenox nativity set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“The craftsmanship is beautiful”

Value For Money14%

“Excellent price on a set of ornaments”

Collectibles12%

“Figurines”

Gifting Purpose12%

“Christmas gift that was loved”

Design-Overall10%

“very detailed in design”

Advertised Vs Actual Product9%

“came as expected”

Color3%

“The color is eye popping”

Display-Overall2%

“which makes them stand out nicely in a nativity display”

Size-Overall2%

“Bigger than anticipated which made for a pleasant surprise”

Stitch/Finish/Polish2%

“Beautifully trimmed and designed”

What buyers complain about

Adhesion/Stickiness25%

“her staff was hot glued to her hand”

Size-Overall25%

“It was much smaller than I expected”

Strength13%

“extremely fragile”

Thickness4%

“thickness to the porcelain”

Top return reasons

Defective Material/Parts29%
Size-Overall26%
Value For Money16%
Color8%
Quality-Overall8%
Advertised Vs Actual Product8%
Shape/Style5%
Paint Quality3%
Maintenance And Repair3%

Common questions

Is lenox nativity set profitable to sell on Amazon United States?
The niche generates $0/yr across 9 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (18/100).
How competitive is the lenox nativity set niche?
3 brands and 35 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lenox nativity set?
Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Strength. The return rate is 4.1%.
When does demand for lenox nativity set peak?
Demand peaks in Nov–Dec; the busiest month runs 46.9× the quietest.
What does it cost to enter the lenox nativity set niche?
Listings span $47.45–$149.36; the average listing price is $101.80 (sweet spot $15–$100). The average incumbent carries 1,547 reviews — the moat a new listing must climb.