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Lemon Candle

Pass

Lemon Candle scores 67 out of 100, a Pass. Shoppers spend an estimated $229K a year here, search demand grew +15.3% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 11,240 Home & Kitchen niches · +18 vs the category median of 49
Market size
$229K/yr205K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
43%top-5 click share · 27 brands · 87 sellers

Flapen Score

Lemon Candle against its category

The dotted line is the Home & Kitchen average. Past it, Lemon Candle is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Lemon Candle 205K times last year and spent an estimated $229K. The top 5 brands take 56% of clicks. Demand peaks in May–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
6.1%
Market size, estimated
$229Ka year
Peak month
May2.5× the quietest month
Top search term
lemon candle107K searches a year

02 · Price

A sale here is worth $18.22.

Listings sell for $18.22 on average, from $7.82 to $38.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $18.22 that is $9K to $14K a year per listing.

Average price
$18.22inside the $15 to $100 sweet spot
Price range
$7.82–$38.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #291 within Candles. It carries 968 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
2.1%
Average rank
#291in Candles
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
968per listing
Listings tracked
38

04 · Newcomers

6 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
48 months

Products

Top Lemon Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

87

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

43%

Top 20: 82%

Open market

39%

  • Brand 125%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Lemon Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Lemon Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lemon candle107K/yr
  • lemon candles21K/yr
  • lemon scented candle24K/yr
  • lemon candles clearance8K/yr
  • lemon candles highly scented6K/yr
  • yankee candle lemon7K/yr
  • lemon scented candles7K/yr
  • limoncello candle5K/yr
  • candle lemon5K/yr
  • candles lemon4K/yr

Reviews and returns

What reviews say buyers love and hate about Lemon Candle

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
64%of negative reviews mention “Smell”
0.7%of orders come back
“Gross scent”
A buyer, on “Smell”64% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lemon Candle questions

Answered from the same tracked data.