lemon candle
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$18.22avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$7.82–$38.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good967.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Market size
Okay$229K$229K/yr · 205K searches
According to Flapen's Amazon United States niche tracking, lemon candle is a $229K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 67/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
lemon candle market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $273K–$364K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #291
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 84%
- Out of stock
- 2.1%
- Avg brand age
- 48 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
87
Top-5 brand share
56%
Top 20: 94%
Top-5 click share
43%
Top 20: 82%
Open market
39%
- Yankee Candle25%
- Colonial Candle10%
- 1OAK7%
- DL DREAMY DEWLA7%
- Molensun6%
- Village Candle5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 2.5×
Top lemon candle search terms
- lemon candle107K/yr
- lemon candles21K/yr
- lemon scented candle24K/yr
- lemon candles clearance8K/yr
- lemon candles highly scented6K/yr
- yankee candle lemon7K/yr
- lemon scented candles7K/yr
- limoncello candle5K/yr
- candle lemon5K/yr
- candles lemon4K/yr
Top lemon candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Sicilian Lemon Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.884.5★441 rev
Colonial Candle Lemon Drop Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn
Colonial Candle$15.364.3★161 rev
1OAK Lemon Candle - Citrus Candles for Home Kitchen & Summer - Fruity Candles Scented - Long Burning Premium Soy Wax Candle - Hand-Poured (7oz.)
1OAK$12.053.9★96 rev
Molensun Lemon Eucalyptus Scented Candles Aromatherapy Jar Candle 7 oz Long Lasting Candles Soy Wax Candle Gift for Women
Molensun$9.624.3★254 rev
AOOVOO Citrus Lemon Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly Non Toxic Air Freshing Soy Candle 9 oz Up to 50 Hours Burn time
AOOVOO$13.363.9★1,397 rev
Newest
by launch date
Sicilian Lemon Odor Eliminating Highly Fragranced Candle Eliminates 95% of Kitchen Grease & Pet Odors Quickly Air Freshing Scented Candles Soy Candle Gifts for Women Men 7oz
DL DREAMY DEWLA$12.8875 rev
M&SENSE Lemon Vanilla Cupcake Scented Candle 11.6oz Natural Soy Wax 70 Hours Long Lasting Clean Burn Citrus Vanilla Scents for Kitchen Freshness Candle Gifts for Women Men Warm Home Decor
M&SENSE$19.3618 rev
SVECKE Lemon Scented Candles 7oz Soy Wax Candle Long Lasting Aromatherapy Jar Candle for Home Scented Long Burning Candle Gift for Women and Men
SVECKE$9.74332 rev
Voluspa Mediterranean Lemon Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$38.8833 rev
Putart Fresh Lemon Highly Scented Candle for Home 9oz Natural Soy Aromatherapy Non Toxic Candles with Essential Oil Home Fragrance Stress Relief & Meditation Jar Candles Gifts for Women & Men White
Putart$18.639 rev
Trending
90-day click momentumSicilian Lemon Odor Eliminating Highly Fragranced Candle Eliminates 95% of Kitchen Grease & Pet Odors Quickly Air Freshing Scented Candles Soy Candle Gifts for Women Men 7oz
DL DREAMY DEWLA$12.884.0★
Fresh Lemon Scented Candle Luxury Large 3 Wick Soy Candle 12 Oz 60+ Hour Long Lasting Clean Burn Elegant Aromatherapy Home Decor Housewarming & Birthday Gift for Men & Women
slashome$18.914.7★
Sicilian Lemon Candles 7oz Sicilian Lemon Scented Candle Natural Soy Candles for Home Scented Long Lasting with 50 Hour Burn Time Gifts for Men Women
DL DREAMY DEWLA$9.333.8★
Voluspa Mediterranean Lemon Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$38.884.5★
M&SENSE Lemon Vanilla Cupcake Scented Candle 11.6oz Natural Soy Wax 70 Hours Long Lasting Clean Burn Citrus Vanilla Scents for Kitchen Freshness Candle Gifts for Women Men Warm Home Decor
M&SENSE$19.364.4★
What buyers say about lemon candle
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Brightness is perfect”
“Worth it”
“Excellent product”
“perfect for gifting”
“Long lasting candles”
“It looks beautiful in my home”
“The colors are bright”
“fits well in the kitchen”
“Lived up to its description and works”
What buyers complain about
“Gross scent”
“Not worth the price”
“was already pretty short”
“Overall, it requires a bit too much maintenance for the quality”
“Doesnt have a strong sent”
“It wasn't long-lasting at all”
“the presentation has a couple of flaws”
“the wax burns terribly burns down the middle”
“Lovely sent, weird color tin”
“Didnt work”
Top return reasons
Common questions
- Is lemon candle profitable to sell on Amazon United States?
- The niche generates $229K/yr across 38 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Worth a look (67/100).
- How competitive is the lemon candle niche?
- 27 brands and 87 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in lemon candle?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- When does demand for lemon candle peak?
- Demand peaks in May–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the lemon candle niche?
- Listings span $7.82–$38.88; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 968 reviews — the moat a new listing must climb.