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55

lego vase

Worth a look

Shows a thin review moat (266 avg reviews), but soft demand (-39.9% this quarter) keeps it on the watch list.

Market size 51Growth 5Conversion 31Competition 74Returns 42Price range 73Avg price 76Brand share 81Review moat 87Quality gap 78

Review moat

Great265.68

avg incumbent reviews — the moat a new listing must climb

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.35

avg listing price — sweet spot $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Price range

Good$9.87–$28.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$305K

$305K/yr · 798K searches

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-39.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lego vase is a $305K/yr Amazon United States market (798K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 55/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

lego vase market data

Units sold / yr
20K–25K
avg 250–500/product
Revenue / yr
$307K–$384K
units × avg price
Conversion rate
2.5%
Avg BSR
#1,032
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
14.9%
Avg brand age
22 months
Avg seller age
151 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

25

Top-5 brand share

54%

Top 20: 99%

Top-5 click share

40%

Top 20: 83%

Open market

39%

  • GFYYBKJ14%
  • GUKJOB13%
  • Brickcraft10%
  • Lenkyin9%
  • Xykzra8%
  • Trutob8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.9% search growth over the last 90 days.
40K30KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.2×

Top lego vase search terms

  • lego vase221K/yr
  • lego flower vase148K/yr
  • vase for lego flowers156K/yr
  • lego vase for lego flowers97K/yr
  • vases for lego flowers26K/yr
  • lego flowers vase20K/yr
  • vase for lego flower bouquet27K/yr
  • small vase for lego flowers12K/yr
  • lego vases13K/yr
  • lego flower vases for bouquet15K/yr
All search terms

Top lego vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$12K8%$24K12%$37K16%$49K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about lego vase

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Great quality, nice size and the white is beautiful”

Size-Overall12%

“It fits together snuggly”

Assembly/Installation11%

“Very easy to assemble”

Design-Overall8%

“beautifully crafted”

Value For Money7%

“Good price”

Strength7%

“This vase is very sturdy once you get it together”

Advertised Vs Actual Product6%

“As described”

Color4%

“Love the color”

Ease Of Use4%

“simple to use”

Shape/Style3%

“I really like the simplicity and the shape”

What buyers complain about

Size-Overall15%

“don't fit”

Assembly/Installation14%

“Was unable to assemble”

Strength9%

“Not really sturdy”

Durability8%

“Incredibly breakable”

Quality-Overall6%

“Low quality”

Instructions/User Manual/Troubleshooting3%

“The directions are not very good either”

Color3%

“The color is like an off white”

Defective Material/Parts3%

“Pieces keep falling off after assemble”

Wood Quality3%

“Cheap made wood”

Value For Money3%

“Overpriced”

Top return reasons

Size-Overall64%
Defective Material/Parts6%
Advertised Vs Actual Product5%
Value For Money4%
Material Quality4%
Assembly/Installation3%
Quality-Overall3%
Color2%
Shape/Style1%
Functionality-Overall1%

Common questions

Is lego vase profitable to sell on Amazon United States?
The niche generates $305K/yr across 37 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the lego vase niche?
22 brands and 25 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in lego vase?
Top complaints mined from reviews: Size-Overall, Assembly/Installation, Strength. The return rate is 3.6%.
When does demand for lego vase peak?
Demand peaks in Jan–Feb–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the lego vase niche?
Listings span $9.87–$28.81; the average listing price is $15.35 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.