lego party plates
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Review moat
Great161.58avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.28avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$4.86–$25.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, lego party plates is a $36K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lego party plates market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #1,704
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 9.9%
- Avg brand age
- 31 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
35
Top-5 brand share
53%
Top 20: 96%
Top-5 click share
46%
Top 20: 89%
Open market
42%
- DURYGEN19%
- Funhax12%
- XIENBLOC9%
- LOIYSHINE7%
- YISKUOPU7%
- Gatherfun5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Top lego party plates search terms
- lego party plates10K/yr
- lego birthday plates9K/yr
- lego plates party7K/yr
- lego plates and napkins6K/yr
- lego paper plates5K/yr
Top lego party plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DURYGEN 80PCS Building Blocks Themed Birthday Party Decorations Colorful Building Block Tableware Paper Plates Napkins Set for Boys Kids Birthday Party Decorations Serve 20
DURYGEN$12.294.7★162 rev
96PCS Building Blocks Birthday Party Supplies Building Blocks Themed Party Decorations Colorful Paper Plates Napkins Forks Set for Boys Kids Birthday Party Decor
Funhax$15.064.5★70 rev
XIENBLOC 48pcs Building Block Party Supplies Building Bricks 7inch Birthday Paper Plates Birthday Party Supplies Colorful Paper Dessert Plates for Kids
XIENBLOC$9.734.7★45 rev
81Pcs Building Blocks Themed Birthday Party Decorations Building Block Birthday Party Supplies Colorful Plates Napkins and Tablecloth Set for Boys Kids Birthday Party Decorations Serve 20
LOIYSHINE$12.934.4★47 rev
Building Block Party Supplies 61pcs Block Party Decorations Tableware Include Building Block Plates and Napkins Tablecloth Forks for Building Block Birthday Party Supplies Serve 20
YISKUOPU$12.824.3★33 rev
Newest
by launch date
Building Block Plates and Napkins Party Supplies 86Pcs Disposable Colorful Building Block Birthday Tableware with Cups Forks Banner Tablecloth for Boys Birthday Party Decorations Serve 16
Qyntelix$14.6838 rev
20Pcs Building Block Themed Plates 9 Inch Happy Birthday Plates Colorful Building Block Theme Birthday Supplies Dessert Paper Plates Disposable Plate Set for Kids Boys Birthday Party Decorations
VVBray$6.413 rev
Funnymoom 50 Pcs Building Blocks Oval Paper Plates Large 11 Disposable Playing Gathering Plates Decorations Colorful Building Blocks Platter for Dinner Birthday Tableware Baby Shower Party Supplies
Funnymoom$19.8891 rev
Building Block Birthday Party Supplies Disposable Multicolor Building Blocks Party Supplies Tableware Kit Includes Paper Plates Napkins Forks Set Birthday Party Decorations Serves 24
Funhax$14.0770 rev
DURYGEN 40Pcs Building Block Party Supplies Building Blocks Birthday Paper Plates Tableware Set Colorful Blocks Supplies Include Paper Plates Napkins for Birthday Party Decor Supplies
DURYGEN$10.33162 rev
Trending
90-day click momentum20Pcs Building Block Themed Plates 9 Inch Happy Birthday Plates Colorful Building Block Theme Birthday Supplies Dessert Paper Plates Disposable Plate Set for Kids Boys Birthday Party Decorations
VVBray$6.414.2★
Building Block Plates and Napkins Party Supplies 86Pcs Disposable Colorful Building Block Birthday Tableware with Cups Forks Banner Tablecloth for Boys Birthday Party Decorations Serve 16
Qyntelix$14.684.8★
Building Block Birthday Party Supplies Disposable Multicolor Building Blocks Party Supplies Tableware Kit Includes Paper Plates Napkins Forks Set Birthday Party Decorations Serves 24
Funhax$14.074.5★
Funnymoom 50 Pcs Building Blocks Oval Paper Plates Large 11 Disposable Playing Gathering Plates Decorations Colorful Building Blocks Platter for Dinner Birthday Tableware Baby Shower Party Supplies
Funnymoom$19.884.6★
DURYGEN 40Pcs Building Block Party Supplies Building Blocks Birthday Paper Plates Tableware Set Colorful Blocks Supplies Include Paper Plates Napkins for Birthday Party Decor Supplies
DURYGEN$10.334.7★
What buyers say about lego party plates
What buyers praise and complain about, mined from review topics.What buyers love
“The colors were bright”
“The colors are bright and vibrant, and the designs matched our other decorations perfectly”
“the pattern was good quality”
“Exactly as expected”
“Durable for a kids party”
“they are sturdy”
“The size of the plates is fantastic”
“Fun”
“was put to good use”
“were super affordable”
What buyers complain about
“The plates are flimsy”
“They were thin”
Top return reasons
Common questions
- Is lego party plates profitable to sell on Amazon United States?
- The niche generates $36K/yr across 31 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the lego party plates niche?
- 25 brands and 35 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in lego party plates?
- Top complaints mined from reviews: Strength, Thickness. The return rate is 2.8%.
- When does demand for lego party plates peak?
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- What does it cost to enter the lego party plates niche?
- Listings span $4.86–$25.58; the average listing price is $14.28 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.