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Lego Lunch Box

Fail

Shoppers spend an estimated $38K a year here, so Lego Lunch Box is a Fail.

Filters Trending
Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$38K/yr69K searches / yr
90-day growth
+119.5%search demand this quarter
Competition
55%top-5 click share · 10 brands · 27 sellers

Flapen Score

Lego Lunch Box against its category

The dotted line is the Home & Kitchen average. Past it, Lego Lunch Box is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Lunch Box market on Amazon at a glance

Shoppers on Amazon United States searched for Lego Lunch Box 69K times last year and spent an estimated $38K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +119.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+119.5%
Conversion, latest week
2.5%
Market size, estimated
$38Ka year
Peak month
August6.7× the quietest month
Top search term
lego lunch box44K searches a year

02 · Price

A sale here is worth $21.93.

Listings sell for $21.93 on average, from $11.09 to $59.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.93 that is $0 to $2K a year per listing.

Average price
$21.93inside the $15 to $100 sweet spot
Price range
$11.09–$59.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #862 within Kids' Room Décor. It carries 344 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#862in Kids' Room Décor
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
344per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Lego Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

27

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

6%

  • Brand 182%
  • Brand 23%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Lego Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 6.7×

Search terms

Top Lego Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego lunch box44K/yr
  • lego lunch bag13K/yr
  • lego lunchbox11K/yr
  • lego lunch boxes for boys1K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Lunch Box

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Durability”
4.7%of orders come back
“Not durable”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Lego Lunch Box questions

Answered from the same tracked data.