Lego Birthday Party Supplies

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $862K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

4.3%

Market size, estimated

$862Ka year

Peak month

January1.9× the quietest month

Top search term

lego birthday decorations303K searches a year

Listings sell for $17.38 on average, from $4.37 to $53.36. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $17.38 that is $9K to $13K a year per listing.

Average price

$17.38inside the $15 to $100 sweet spot

Price range

$4.37–$53.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

2.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #1,234 within Party Packs. It carries 375 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

98%

Out of stock, average day

1.2%

Average rank

#1,234in Party Packs

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

375per listing

Listings tracked

57

19 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

7Amazon's first-year sales bar

Average brand age

31 months