Is led coaster profitable to sell on Amazon United States?

The niche generates $159K/yr across 36 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the led coaster niche?

19 brands and 25 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in led coaster?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Battery Life. The return rate is 3.3%.

When does demand for led coaster peak?

Demand peaks in Aug–Sep–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the led coaster niche?

Listings span $9.04–$116.91; the average listing price is $26.88 (sweet spot $15–$100). The average incumbent carries 445 reviews — the moat a new listing must climb.

led coaster

Worth a look

Shows a sweet-spot price point ($26.88 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$26.88

avg listing price — sweet spot $15–$100

Review moat

Great444.69

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.04–$116.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+11.1%

90-day search growth — must beat 0% to launch

Market size

Okay$159K

$159K/yr · 169K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, led coaster is a $159K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Worth a look — 58/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

led coaster market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $134K–$161K; units × avg price
Conversion rate: 3.5%
Avg BSR: #1,039
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 2.6%
Avg brand age: 34 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

34%

Kensally17%
FYSHINE11%
FLOMO—YDQ11%
Yiypepy10%
LittleVoleSherry10%
AHIER7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top led coaster search terms

led coasters30K/yr +29.3%3.1% conv.
light up coasters21K/yr +11.8%2.6% conv.
led coasters for drinks22K/yr +26.0%2.9% conv.
light up coasters for drinks16K/yr +16.0%2.4% conv.
led coaster14K/yr +10.1%2.2% conv.
luces para vasos de fiesta6K/yr -6.7%1.3% conv.
led coaster lights6K/yr +27.6%5.0% conv.
lights for cups4K/yr +45.2%2.4% conv.
cup lights for drinks5K/yr +18.8%1.7% conv.
cup lights5K/yr +56.0%2.8% conv.

All search terms

Top led coaster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12Pcs LED Coaster LED Sticker Lights LED Bottle Lights Cup Holder Lights for Wine Liquor Bottle Bottle Sparklers for Champagne Party Bar Cold White

Kensally$9.044.4★1,372 rev

25 Pack LED Coaster for Drinks White Light Up Bar Coasters for Bottles Glasses Party Decor

FLOMO—YDQ$16.924.6★52 rev

Yiypepy 50 PCS LED Coaster Multicolored Light Up Drink Stickers Decor

Yiypepy$30.764.3★107 rev

FYSHINE LED Drink Coasters 60 Pack Multicolor Round EVA Material 3 Lighting Modes 24+ Hour Battery Life

FYSHINE$39.154.2★81 rev

AHIIER 12 PCS Led Coasters for Drink Bar Coaster Led Bottle Sticker Lights

AHIER$12.724.3★994 rev

Newest

by launch date

LED Light-Up Coaster- 15 Colors 4 Brightness Levels 36H Long Battery Life Rechargeable Bottle Glorifier for Home Bar Party Spirits Display (1 Grey)

ALLINCOZY$10.2837 rev

4mo ago

LED Coaster 25 Pcs Light Up Coasters for Drinks Liquor Bottle Light Stickers Coasters Flash Light Up Cup Coaster for Club Bar Party

HRBWSYA$17.1721 rev

6mo ago

50PCS LED Light Up Drink Coasters Multi-Color Glowing Cup Coasters with 3 Modes LED Bar Coaster for Bottles Glasses Party Decor

FLOWERTEEN$29.1418 rev

7mo ago

Yiypepy 50 PCS LED Coaster Multicolored Light Up Drink Stickers Decor

Yiypepy$30.76107 rev

11mo ago

Yiypepy 12Pcs LED Coaster White Light Up Drink Decor for Bar Party

Yiypepy$9.95107 rev

11mo ago

What buyers say about led coaster

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow23%

“Very bright”

Value For Money9%

“Worth the Money”

Fun/Entertainment Experience9%

“These are perfect for little fun nights at home”

Quality-Overall8%

“quality if it's is nice ease to clean”

Durability7%

“Seems very durable as well”

Ease Of Use7%

“Easy to use”

Color5%

“clear in color”

Advertised Vs Actual Product4%

“Better than Expected”

Battery Life3%

“the battery time is great”

Adhesion/Stickiness3%

“Very cool can be placed on just about anything has great stick”

What buyers complain about

Functionality-Overall14%

“some of the lights don't work”

Size-Overall10%

“Theyre extremely small”

Battery Life9%

“The batteries fall out”

Durability8%

“Not very durable”

Brightness/Shine/Glow6%

“they're a little too bright”

Quality-Overall5%

“Cheap product”

Color5%

“They won't stop on a single color, they'll just keep, uh, rotating to various colors”

Ease Of Use3%

“Kinda of frustrating to use”

Thickness3%

“theyre definitely a little too thick for some bottles”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Size-Overall26%

Color16%

Functionality-Overall10%

Brightness/Shine/Glow10%

Advertised Vs Actual Product7%

Value For Money6%

Defective Material/Parts4%

Quality-Overall3%

Bulb Flicker/Dimming/Color2%

Display Colors2%

Common questions

Is led coaster profitable to sell on Amazon United States?: The niche generates $159K/yr across 36 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the led coaster niche?: 19 brands and 25 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in led coaster?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Battery Life. The return rate is 3.3%.
When does demand for led coaster peak?: Demand peaks in Aug–Sep–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the led coaster niche?: Listings span $9.04–$116.91; the average listing price is $26.88 (sweet spot $15–$100). The average incumbent carries 445 reviews — the moat a new listing must climb.