leather stool
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Good$155.35avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,324.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$109K$109K/yr · 100K searches
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Price range
Bad$31.53–$442.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, leather stool is a $109K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
leather stool market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $78K–$117K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #476
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 88%
- Out of stock
- 4.2%
- Avg brand age
- 38 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
53 rising
Sellers
78
Top-5 brand share
53%
Top 20: 82%
Top-5 click share
19%
Top 20: 46%
Open market
44%
- Signature Design by Ashley28%
- Amazon Basics12%
- HOOBRO6%
- Raynesys4%
- Boraam3%
- Cozyman3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Top leather stool search terms
- saddle bar stools set of 217K/yr
- ashley bar stools16K/yr
- solid wood bar stools10K/yr
- wooden bar stools with backs10K/yr
- backless counter stool8K/yr
- wooden counter stools13K/yr
- rustic farmhouse bar stools6K/yr
- ashley furniture bar stools9K/yr
- saddle barstools5K/yr
- saddle stools counter height6K/yr
Top leather stool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Signature Design by Ashley Valebeck Swivel Barstool With Back Rustic-Industrial Wood and Metal 360-Degree Swivel Counter Height Stool for Kitchen Island Seating Linen Color
Signature Design by Ashley$115.434.5★4,229 rev
Amazon Basics Solid Wood Saddle-Seat Counter Height Bar Stools for Kitchen Island with Footrest 24-Inch Height Walnut Set of 2
Amazon Basics$71.904.4★30,184 rev
HOOBRO Bar Stools Set of 2 Bar Chairs 23.6 Inch Saddle Stools Kitchen Counter Seat with Footrests Industrial Barstools for Dining Room Kitchen Counter Rustic Brown and Black BF02MD01
HOOBRO$52.214.5★1,544 rev
Signature Design by Ashley Valebeck Bar Stool Rustic Industrial Swivel Barstool With Cushioned Upholstery Wood & Metal Construction Kitchen Island Seating Counter Height Black
Signature Design by Ashley$126.334.5★2,470 rev
Amazon Basics Solid Wood Saddle-Seat Counter Height Bar Stools for Kitchen Island and Home Bar with Footrest 29-Inch Height Walnut Set of 2
Amazon Basics$59.964.4★30,184 rev
Newest
by launch date
HoeuThien Modern Bar Stools Set of 2 24 Wooden Counter Height Barstools Modern Armless Farmhouse Bar Dining Chairs with Back & Footrest for Kitchen Island Pub Natural Oak
HoeuThien$186.6815 rev
Sonoma Backless Saddle Counter Stools - Barnwood Wire-Brush - Set of 2
Boraam$84.159 rev
PrimeZone Counter Height Bar Stools Set of 2-26 Inch Backless Saddle Barstools with 4.3 Thick Upholstered Nailhead Trim Linen Fabric & Solid Wood Legs Counter Stools for Kitchen Island Beige
PrimeZone$97.85316 rev
Cozyman Bar Stools Set of 3 Barstools with Sturdy Wood Legs Saddle Seat Counter Height Bar Stools for Kitchen Counter Bar Dining 24 Inch Farmhouse Counter Stools Antique White Leather
Cozyman$156.60451 rev
Raynesys Counter Height Bar Stools Set of 2 24 Inch Barstools for Kitchen Counter Kitchen Stools with Bonded Leather Saddle Seats & Heavy Duty Metal Legs Easy Assembly All Black
Raynesys$104.87697 rev
Trending
90-day click momentum
Sweetcrispy 24 Inch Bar Stools Set of 2 Counter Height Barstools for Kitchen Island PU Leather Upholstered Modern Sadle Barstools with Metal Base and Footrest for Home Bar Small Apartment Grey
Sweetcrispy$54.944.6★
Sonoma Backless Saddle Counter Stools - Barnwood Wire-Brush - Set of 2
Boraam$84.154.5★
Signature Design by Ashley Centiar 24 Counter Height Modern Bucket Barstool 2 Count Brown
Signature Design by Ashley$161.434.5★
Solvang Wood Bar Stool- Brown Ale Finish
Boraam$102.634.4★
HoeuThien Modern Bar Stools Set of 2 24 Wooden Counter Height Barstools Modern Armless Farmhouse Bar Dining Chairs with Back & Footrest for Kitchen Island Pub Natural Oak
HoeuThien$186.683.8★
What buyers say about leather stool
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Assembly”
“Bar stool is Sturdy”
“Amazing quality”
“Beautiful and comfortable”
“Great deal”
“Fit perfect in many spaces”
“True to picture”
“Perfect height for counter height table”
“a modern design that fits well with my kitchen decor”
“Nice durable chairs”
What buyers complain about
“Impossible to Assemble”
“Not a good quality”
“Not sturdy”
“Falls apart”
“a bit short”
“Low-quality wood product”
“not pure white”
“Look more expensive than they were”
“the stool is a little wobbly”
“the second one defective”
Top return reasons
Common questions
- Is leather stool profitable to sell on Amazon United States?
- The niche generates $109K/yr across 114 tracked products. 17 of 28 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the leather stool niche?
- 53 brands and 78 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in leather stool?
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Strength. The return rate is 5.0%.
- When does demand for leather stool peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the leather stool niche?
- Listings span $31.53–$442.51; the average listing price is $155.35 (sweet spot $15–$100). The average incumbent carries 2,324 reviews — the moat a new listing must climb.