Is leaf rug profitable to sell on Amazon United States?

The niche generates $106K/yr across 39 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is +42.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the leaf rug niche?

28 brands and 32 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in leaf rug?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.3%.

When does demand for leaf rug peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the leaf rug niche?

Listings span $15.30–$54.60; the average listing price is $29.53 (sweet spot $15–$100). The average incumbent carries 699 reviews — the moat a new listing must climb.

leaf rug

Worth a look

Shows a sweet-spot price point ($29.53 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$29.53

avg listing price — sweet spot $15–$100

Price range

Incredible$15.30–$54.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good698.82

avg incumbent reviews — the moat a new listing must climb

Growth

Good+42.7%

90-day search growth — must beat 0% to launch

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$106K

$106K/yr · 305K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, leaf rug is a $106K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

leaf rug market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $74K–$89K; units × avg price
Conversion rate: 1.2%
Avg BSR: #751
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 11.8%
Avg brand age: 26 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

43%

Top 20: 81%

Open market

44%

LUMI15%
DEXI13%
Panstar9%
Homantic7%
Arenarug7%
Wonnitar6%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +42.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top leaf rug search terms

leaf rug64K/yr +31.6%0.5% conv.
plant rug41K/yr +24.9%0.3% conv.
leaf bath mat25K/yr +115.5%0.7% conv.
monstera rug36K/yr +18.2%0.6% conv.
leaf bathroom rug21K/yr +66.8%0.8% conv.
plant bath mat10K/yr +108.1%0.4% conv.
tropical bath mat11K/yr +8.1%0.6% conv.
plant bathroom rug10K/yr +70.1%0.4% conv.
tropical bathroom rugs11K/yr +6.3%0.5% conv.
monstera leaf rug13K/yr +15.5%0.6% conv.

All search terms

Top leaf rug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LUMI Bathroom Rug Green Leaf Absorbent Non Slip Bath Mat 23.5x31.5

LUMI$31.494.7★803 rev

DEXI Cute Bath Mat Green Leaf Monstera Bathroom Rugs 31.5x23.5

DEXI$30.804.7★548 rev

Sage Green Monstera Area Rug 5x7 High-Low Plush Pile Washable Rugs for Living Room Bedroom Tropical Non Slip Nursery Carpet Soft Indoor Shag Rugs for Dining Room

Arenarug$54.604.5★76 rev

Softania Monstera Bath Mat Green Leaf Bathroom Rug Soft Non Slip Washable Plant Bath Mat for Tropical Green Boho Bathroom Decor (21 x 26)

Softania$18.524.7★298 rev

Wonnitar Monstera 3x5 Washable Rug Sage Green Leaf Area Rugs for Bedroom Non-Slip Living Room Entry Throw Mat Low Pile Faux Wool Indoor Carpet for Kitchen Bathroom Office

Wonnitar$35.574.4★634 rev

Newest

by launch date

VivaNest Mini Sage Green Leaf Bathroom Sink Mat Monstera 23.6x26.8 Extra Soft Absorbent Washable Tufted Bath Rug Non-Slip TPR Backing Plush Shaggy Bath Carpet for Floor

VivaNest$21.2256 rev

6mo ago

VivaNest Luxury Sage Green Leaf Bathroom Mat Monstera 32.3x36.6 Extra Soft Absorbent Washable Tufted Bath Rug Non-Slip TPR Backing Plush Shaggy Bath Carpet for Floor Bathtub

VivaNest$35.7556 rev

6mo ago

Color&Geometry Green Leaf Bathroom Rug 20x32 Plush Plant Decor Bath Mat

Color&Geometry$28.38139 rev

7mo ago

Sage Green Monstera Area Rug 5x7 High-Low Plush Pile Washable Rugs for Living Room Bedroom Tropical Non Slip Nursery Carpet Soft Indoor Shag Rugs for Dining Room

Arenarug$54.6076 rev

7mo ago

Drydiet Monstera Bath Mat for Bathroom Tropical Monstera Leaf Non Slip Bathroom Rug Cute Washable Bath Rug Pink Green Floor Door Mat for Indoor Shower Bathtub Decor 20x32 Inch

Drydiet$22.06133 rev

8mo ago

What buyers say about leaf rug

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“Its soft”

Quality-Overall12%

“Excellent quality”

Color11%

“Love the colors”

Size-Overall7%

“true to size”

Design-Overall6%

“Beautiful design”

Advertised Vs Actual Product6%

“Exactly as described”

Durability4%

“Beautiful and durable”

Comfort-Overall4%

“Very comfortable”

Thickness3%

“Thick”

Value For Money3%

“affordable”

What buyers complain about

Size-Overall11%

“it just seems really big in real life”

Thickness10%

“Not as thick as I thought it would be. less than 1inch”

Quality-Overall6%

“Low quality”

Color5%

“Faded color”

Advertised Vs Actual Product5%

“Description said it was cotton. Not cotton at all”

Durability5%

“Fell apart”

Absorbency5%

“Not very absorbent”

Value For Money4%

“Overpriced”

Ease Of Cleaning2%

“does not vacuum well”

Material Quality1%

“feels like acrylic”

Top return reasons

Size-Overall47%

Color23%

Advertised Vs Actual Product7%

Quality-Overall5%

Material Quality4%

Thickness3%

Design-Overall2%

Thin1%

Value For Money1%

Functionality-Overall1%

Common questions

Is leaf rug profitable to sell on Amazon United States?: The niche generates $106K/yr across 39 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is +42.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the leaf rug niche?: 28 brands and 32 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in leaf rug?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.3%.
When does demand for leaf rug peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the leaf rug niche?: Listings span $15.30–$54.60; the average listing price is $29.53 (sweet spot $15–$100). The average incumbent carries 699 reviews — the moat a new listing must climb.