Le Labo Candle

Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

688K

Growth, 90 days vs prior 90

+9.8%

Conversion, latest week

1.9%

Market size, estimated

$1.1Ma year

Peak month

November5.8× the quietest month

Top search term

diptyque300K searches a year

Listings sell for $85.43 on average, from $18.12 to $219.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $85.43 that is $43K to $64K a year per listing.

Average price

$85.43inside the $15 to $100 sweet spot

Price range

$18.12–$219.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$43K–$64K

Returns

1.8%of orders · Amazon United States median 2.1%

30% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,085 within Candles. It carries 150 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

93%

Out of stock, average day

3.0%

Average rank

#1,085in Candles

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

150per listing

Listings tracked

30

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months