le labo candle
Worth a lookShows a thin review moat (150 avg reviews), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Review moat
Great150.33avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.1M$1.1M/yr · 688K searches
Avg price
Great$85.43avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$18.12–$219.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, le labo candle is a $1.1M/yr Amazon United States market (688K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
le labo candle market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $1.3M–$1.7M
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #1,085
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 30%
- Out of stock
- 3.0%
- Avg brand age
- 57 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
59
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
1%
- Diptyque Paris83%
- Maison Margiela6%
- Salt & Stone4%
- Le Labo3%
- Maison Louis Marie2%
- MALIN+GOETZ1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 5.8×
Top le labo candle search terms
- diptyque300K/yr
- diptyque candle219K/yr
- diptyque candles35K/yr
- le labo candle32K/yr
- replica candle18K/yr
- aesop candle13K/yr
- dyptique9K/yr
- diptique8K/yr
- santal 26 candle9K/yr
- maison margiela candle10K/yr
Top le labo candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Diptyque Baies Candle-6.5 oz.
Diptyque Paris$78.414.4★561 rev
Diptyque Scented Candle Baies 70g - 70ml
Diptyque Paris$50.374.0★174 rev
Orpheon by Diptyque for Unisex - 2.5 oz EDP Spray
Diptyque Paris$205.344.5★119 rev
Diptyque Black Baies Floral Candle-10.2 oz
Diptyque Paris$103.714.4★249 rev
Diptyque Eau de Toilette Travel Spray 0.25 Fl Oz (Pack of 5) Set for Men and Women
Diptyque Paris$120.014.2★64 rev
Newest
by launch date
Diptyque Philosykos Scented Soap 5-Piece Set 30g 1.05 ounces each - Round Bars Pleat-Wrapped Luxury Amenities Made in Italy
Diptyque Paris$29.5014 rev
Maison Margiela Replica Afternoon Delight Warm Scented Candle - 6.8 Oz
Maison Margiela$55.3151 rev
LUMELOOM Santal Reserve Scented Candle 9oz Soy Wax Candles for Home Scented
LUMELOOM$18.12123 rev
LE LABO Santal 26 Scented Candle 245 Grams 8.6 Ounce Glass jar Boxed Made in USA Cream
Le Labo$116.8614 rev
Salt & Stone Coconut & Soy Blend Scented Candle Santal & Vetiver 8.5 oz
Salt & Stone$47.47279 rev
Trending
90-day click momentum
Diptyque Roses Scented Candle Mini 35g
Diptyque Paris$38.704.1★
Figuier (Fig) Mini Candle 70 g by Diptyque
Diptyque Paris$48.633.6★
MALIN+GOETZ Tomato Candle Home Grown Tomato Aroma Fragrance Scented Candle Natural Wax Blend Fresh & Verdant Scent Vegan & Cruelty Free Single Wick Candle Lasts 60 Hours
MALIN+GOETZ$63.774.3★
Diptyque Philosykos Scented Soap 5-Piece Set 30g 1.05 ounces each - Round Bars Pleat-Wrapped Luxury Amenities Made in Italy
Diptyque Paris$29.504.2★
Diptyque - Philosykos Eau de Toilette - 100ml 3.4 ounce
Diptyque Paris$160.784.4★
What buyers say about le labo candle
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful soft fragrance”
“it lasts a good amount of time”
“the price is amazing for what i got”
“Diptyque used to be a reputable company with excellent quality control”
“The best candle that I have ever bought”
“Great present for someone with fancy tastes”
“Just right”
“The glass jar is a beautiful decor piece as well”
“Works flawlessly and easy to use”
“made in USA”
What buyers complain about
“The scent is not as strong as it should be”
“Not worth the price”
“They are actually much larger than I thought they would be”
“Quality is bad”
“Beautiful simple candle I just wish it was stronger”
“makes my walls black”
“Incorrect information listed”
“Irritant”
“It is a tad bit oily, however, so be careful where you spray it”
Top return reasons
Common questions
- Is le labo candle profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the le labo candle niche?
- 7 brands and 59 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in le labo candle?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.8%.
- When does demand for le labo candle peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 5.8× the quietest.
- What does it cost to enter the le labo candle niche?
- Listings span $18.12–$219.18; the average listing price is $85.43 (sweet spot $15–$100). The average incumbent carries 150 reviews — the moat a new listing must climb.