Le Crueset. Cookware Dutch Oven

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months

93K

Growth, 90 days vs prior 90

-7.3%

Conversion, latest week

0.8%

Market size, estimated

$168Ka year

Peak month

December5.7× the quietest month

Top search term

lecreuset dutch oven43K searches a year

Listings sell for $240.83 on average, from $39.12 to $426.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $240.83 that is $0 to $24K a year per listing.

Average price

$240.83above the $15 to $100 sweet spot

Price range

$39.12–$426.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$24K

Returns

3.4%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #74 within Pots & Pans. It carries 6,540 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#74in Pots & Pans

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

6,540per listing

Listings tracked

21

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months