Le Creuset 5 Qt Dutch Oven

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months

123K

Growth, 90 days vs prior 90

-31.2%

Conversion, latest week

1.4%

Market size, estimated

$183Ka year

Peak month

October41.9× the quietest month

Top search term

lodge dutch oven 7 qt14K searches a year

Listings sell for $102.97 on average, from $34.51 to $450.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $102.97 that is $0 to $10K a year per listing.

Average price

$102.97above the $15 to $100 sweet spot

Price range

$34.51–$450.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

4.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #143 within Pots & Pans. It carries 8,278 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

92%

Out of stock, average day

1.2%

Average rank

#143in Pots & Pans

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

8,278per listing

Listings tracked

48

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

54 months