le creuset
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$5.0M$5.0M/yr · 4.9M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$205.15avg listing price — sweet spot $15–$100
Review moat
Okay2,633.62avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Price range
Bad$21.70–$590.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, le creuset is a $5.0M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
le creuset market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $4.1M–$5.1M
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #453
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 16.8%
- Avg brand age
- 44 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 78%
Open market
0%
- Le Creuset94%
- ROSSALLINI4%
- Lodge2%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -10.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Top le creuset search terms
- le creuset3.0M/yr
- le creuset dutch oven855K/yr
- la creuset137K/yr
- le creuset cookware223K/yr
- le crueset. cookware sale62K/yr
- la creuset dutch oven82K/yr
- le cruset56K/yr
- le creuset outlet97K/yr
- le creuset set36K/yr
- lecreuset dutch oven43K/yr
Top le creuset products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Le Creuset Enameled Cast Iron Round Dutch Oven 5.5 qt. Cerise
Le Creuset$327.064.7★7,833 rev
Le Creuset Enameled Cast Iron Signature Deep Round Oven 6.5 qt. Sea Salt
Le Creuset$283.594.7★124 rev
Le Creuset Enameled Cast Iron Round Dutch Oven 7.25 qt. Cerise
Le Creuset$352.224.7★7,833 rev
Le Creuset Set Of 6 Vancouver Pinch Bowls 2 Oz Multi
Le Creuset$29.984.8★570 rev
Le Creuset Stoneware Heritage Rectangular Baking Dish 3 pc. Oyster
Le Creuset$136.514.7★423 rev
Newest
by launch date
Le Creuset Stoneware Strawberry Mini Cocotte 19 oz. Cerise
Le Creuset$54.2530 rev
Le Creuset Enameled Cast Iron Round Dutch Oven 5.5 qt. Riviera
Le Creuset$421.617,833 rev
Le Creuset Enameled Cast Iron Signature Deep Round Oven 6.5 qt. Sea Salt
Le Creuset$283.59124 rev
Le Creuset Enameled Cast Iron Signature Deep Round Oven 6.5 qt. Marseille
Le Creuset$285.29124 rev
Le Creuset Enameled Cast Iron Signature Deep Round Oven 6.5 qt. Artichaut
Le Creuset$280.24124 rev
Trending
90-day click momentumLe Creuset Stoneware Strawberry Mini Cocotte 19 oz. Cerise
Le Creuset$54.254.6★
Le Creuest Stoneware Signature Oil Cruet 20 oz. Sea Salt
Le Creuset$44.814.5★
Le Creuset Enameled Cast Iron Signature Deep Round Oven 6.5 qt. Sea Salt
Le Creuset$283.594.7★
Le Creuset Enameled Cast Iron Round Dutch Oven 5.5 qt. Riviera
Le Creuset$421.614.7★
Le Creuset Stoneware Heritage Rectangular Baking Dish 3 pc. Oyster
Le Creuset$136.514.7★
What buyers say about le creuset
What buyers praise and complain about, mined from review topics.What buyers love
“Color is so pretty”
“Excellent product”
“Worth it”
“Perfect for my kitchen decor and bread baking”
“Great Christmas gift”
“Seems extremely durable”
“Very easy to clean”
“Lovely and useful”
“Its my favorite cooking”
“exactly as described”
What buyers complain about
“not worth the price for its longevity”
“Too large”
“Product does not maintain non-stick property for very long”
“It's cheaply made”
“Not Recommended--Coating Flakes Off”
“Can't Take the Heat”
“Tough cleaning”
“This needs to be redesigned”
“It had completely stopped being non stick”
“I have a filter on my phone so the colors are slightly off”
Top return reasons
Common questions
- Is le creuset profitable to sell on Amazon United States?
- The niche generates $5.0M/yr across 42 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the le creuset niche?
- 3 brands and 60 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in le creuset?
- Top complaints mined from reviews: Durability, Size-Overall, Adhesion/Stickiness. The return rate is 4.2%.
- When does demand for le creuset peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the le creuset niche?
- Listings span $21.70–$590.32; the average listing price is $205.15 (sweet spot $15–$100). The average incumbent carries 2,634 reviews — the moat a new listing must climb.