lavender wreath
Worth a lookShows a sweet-spot price point ($28.35 avg), but soft demand (-32.0% this quarter) keeps it on the watch list.
Avg price
Incredible$28.35avg listing price — sweet spot $15–$100
Price range
Incredible$16.99–$63.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great301.68avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$92K$92K/yr · 107K searches
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lavender wreath is a $92K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Mar–Apr–May. Verdict: Worth a look — 54/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
lavender wreath market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $71K–$85K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #786
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 12.2%
- Avg brand age
- 24 months
- Avg seller age
- 224 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
44
Top-5 brand share
48%
Top 20: 80%
Top-5 click share
36%
Top 20: 71%
Open market
48%
- LZNPA18%
- HUZIYAHAN9%
- egolot7%
- Zhoree7%
- Sggvecsy6%
- FOTEEWL4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.0% search growth over the last 90 days.Peak months: Jan, Mar, Apr, May · busiest ÷ quietest = 3.9×
Top lavender wreath search terms
- lavender wreath31K/yr
- lavender wreaths for front door17K/yr
- purple wreath24K/yr
- purple wreaths for front door13K/yr
- purple door wreath7K/yr
- lavender door wreath6K/yr
- dried lavender wreath4K/yr
- lavender wreath for front door3K/yr
- lavendar wreath3K/yr
Top lavender wreath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
26 Inch Large Lavender Wreaths for Front Door Outside Summer Spring Wreaths for Front Door Floral Wreath All Season for Wedding Farmhouse Porch Wall Room Home Decor
LZNPA$37.054.2★236 rev
HUZIYAHAN Spring Summer Lavender Door Wreath 21Inch Front Door Wreath All Seasons Wreaths Purple Artificial Lavender Wreaths for Outdoor Outside Indoor Window Home Rustic Farmhouse Decorations
HUZIYAHAN$18.914.1★262 rev
26 Inch Lavender Eucalyptus Wreaths for Front Door Spring Summer Wreath Large Eucalyptus Outdoor Wreath with Greenery Leaves for Porch Wall Holiday Home Decor- Spring Summer Fall All Seasons
Zhoree$38.234.5★71 rev
LZNPA 22 Inch Summer Spring Wreaths for Front Door Romance Lavender Wreath Elegant Artificial Front Door Wreath for All Season Spring Decorations for Home Wall Entryway Farmhouse Porch Room Decor
LZNPA$27.984.2★236 rev
26 Large Artificial Eucalyptus and Lavender Wreath for Front Door(Purple)
FOTEEWL$38.424.5★287 rev
Newest
by launch date
24 Inch Lavender Wreath for Front Door with Daffodils Artificial Outdoor Wreath for Spring Summer & Year-Round Purple Floral Front Door Wreath for Porch Entryway & Farmhouse Wall Decor
CHFAPH$30.208 rev
Pudate 22 Inch Lavender Eucalyptus Wreath for Front Door Decor UV Resistant Spring Artificial Floral Waterproof Summer Porch Display & Everyday Farmhouse Wreath
Pudate$29.8437 rev
Sggvecsy Purple Daisy Wreath 24 Inch Spring Summer Wreath with Fake Silk Floral Green Eucalyptus Leaves and Lavender for Front Door Window Wall Wedding Farmhouse Festival Decor
Sggvecsy$24.182,082 rev
DDHS 24inch Lavender Wreath for Front Door Window Porch Spring Summer Artificial Wreaths All Seasons Farmhouse Indoor Outdoor Decor-pulpre
DDHS$30.1311 rev
Spring Wreaths for Front Door Outside 24 Inch Summer Wreath with Purple Morning Glory Peony and Hydrangea Spring Door Wreath for Indoor Outdoor Farmhouse Wall Proch Home Decor
wreathqueen$26.40444 rev
Trending
90-day click momentum24 Inch Lavender Wreath for Front Door with Daffodils Artificial Outdoor Wreath for Spring Summer & Year-Round Purple Floral Front Door Wreath for Porch Entryway & Farmhouse Wall Decor
CHFAPH$30.204.1★
Pudate 22 Inch Lavender Eucalyptus Wreath for Front Door Decor UV Resistant Spring Artificial Floral Waterproof Summer Porch Display & Everyday Farmhouse Wreath
Pudate$29.844.7★
HUZIYAHAN Spring Summer Lavender Door Wreath 21Inch Front Door Wreath All Seasons Wreaths Purple Artificial Lavender Wreaths for Outdoor Outside Indoor Window Home Rustic Farmhouse Decorations
HUZIYAHAN$18.914.1★
Spring Wreaths for Front Door Outside 24 Inch Summer Wreath with Purple Morning Glory Peony and Hydrangea Spring Door Wreath for Indoor Outdoor Farmhouse Wall Proch Home Decor
wreathqueen$26.404.8★
DDHS 24inch Lavender Wreath for Front Door Window Porch Spring Summer Artificial Wreaths All Seasons Farmhouse Indoor Outdoor Decor-pulpre
DDHS$30.134.0★
What buyers say about lavender wreath
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colors”
“High Quality: It feels well-constructed”
“Good for the money”
“This is perfect for someone who likes to decorate”
“Fits right”
“As shown”
“still looks brand new”
“elegant look that works well with my home decor”
“The shape is good”
“Not flimsy at all”
What buyers complain about
“Very large”
“Incorrect info”
“Not Worth the Price”
“they could have used better material”
“Poor quality”
“The colors are dull and dark, flat and small”
“and it just fell apart after a month”
“Smells like smoke”
“For those complaining about oval shape just make sure to bend the flowers out”
“It does take a little effort fluffing it up to make it look full”
Top return reasons
Common questions
- Is lavender wreath profitable to sell on Amazon United States?
- The niche generates $92K/yr across 50 tracked products. 5 of 29 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the lavender wreath niche?
- 41 brands and 44 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in lavender wreath?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 3.3%.
- When does demand for lavender wreath peak?
- Demand peaks in Jan–Mar–Apr–May; the busiest month runs 3.9× the quietest.
- What does it cost to enter the lavender wreath niche?
- Listings span $16.99–$63.53; the average listing price is $28.35 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.