Lavender Throw Pillows

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

1.4%

Market size, estimated

$41Ka year

Peak month

March1.7× the quietest month

Top search term

lavender throw pillows38K searches a year

Listings sell for $15.34 on average, from $5.50 to $29.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.34 that is $0 to $2K a year per listing.

Average price

$15.34inside the $15 to $100 sweet spot

Price range

$5.50–$29.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.2%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #739 within Decorative Pillows, Inserts & Covers. It carries 8,644 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#739in Decorative Pillows, Inserts & Covers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

8,644per listing

Listings tracked

93

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months