Lavender Throw Blankets

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

174K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

2.4%

Market size, estimated

$71Ka year

Peak month

December2.1× the quietest month

Top search term

lavender throw blanket53K searches a year

Listings sell for $17.22 on average, from $9.77 to $26.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.22 that is $2K to $4K a year per listing.

Average price

$17.22inside the $15 to $100 sweet spot

Price range

$9.77–$26.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #183 within Throws. It carries 15,539 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#183in Throws

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

15,539per listing

Listings tracked

28

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months