Lavender Pillow

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

38K

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

2.2%

Market size, estimated

$28Ka year

Peak month

December1.7× the quietest month

Top search term

lavender pillow30K searches a year

Listings sell for $32.59 on average, from $7.91 to $180.71. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $32.59 that is $0 to $3K a year per listing.

Average price

$32.59inside the $15 to $100 sweet spot

Price range

$7.91–$180.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.0%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #346 within Bed Pillows & Positioners. It carries 3,767 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

7.8%

Average rank

#346in Bed Pillows & Positioners

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

3,767per listing

Listings tracked

38

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months