Lavender Incense Sticks
MaybeAn estimated 0.5% of orders come back. But shoppers spend an estimated $140K a year here, so Lavender Incense Sticks is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $140K/yr101K searches / yr
- 90-day growth
- +15.0%search demand this quarter
- Competition
- 63%top-5 click share · 13 brands · 312 sellers
Flapen Score
Lavender Incense Sticks against its category
The dotted line is the Home & Kitchen average. Past it, Lavender Incense Sticks is stronger. Inside it, weaker.
Market
The Lavender Incense Sticks market on Amazon at a glance
Shoppers on Amazon United States searched for Lavender Incense Sticks 101K times last year and spent an estimated $140K. The top 5 brands take 78% of clicks. Demand peaks in Jun. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 13.8% of those searches ended in a purchase.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- +15.0%
- Conversion, latest week
- 13.8%
- Market size, estimated
- $140Ka year
- Peak month
- June2.0× the quietest month
- Top search term
- lavender incense sticks50K searches a year
02 · Price
A sale here is worth $9.98.
Listings sell for $9.98 on average, from $4.62 to $20.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $9.98 that is $10K to $12K a year per listing.
- Average price
- $9.98under the $15 to $100 sweet spot
- Price range
- $4.62–$20.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $10K–$12K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Home Fragrance. It carries 3,446 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #219in Home Fragrance
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 3,446per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Lavender Incense Sticks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
312
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
17%
- Brand 144%
- Brand 216%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
- Open — no brand owns it (7 brands, 17%)
Demand
Lavender Incense Sticks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.0×
Search terms
Top Lavender Incense Sticks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lavender incense sticks50K/yr
- lavender incense27K/yr
- incense sticks lavender7K/yr
- incense lavender6K/yr
- hem lavender incense sticks4K/yr
- incienso de lavanda3K/yr
- lavender incense sticks natural3K/yr
- lavender stick incense2K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender Incense Sticks
We read the reviews and the return reasons for every product selling here.
“Overpowering scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Incense Sticks questions
Answered from the same tracked data.









