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Lavender Curtains

Fail

Shoppers spend an estimated $44K a year here, so Lavender Curtains is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$44K/yr87K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
43%top-5 click share · 20 brands · 26 sellers

Flapen Score

Lavender Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Lavender Curtains is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Curtains 87K times last year and spent an estimated $44K. The top 5 brands take 63% of clicks. Demand peaks in Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
1.7%
Market size, estimated
$44Ka year
Peak month
August1.6× the quietest month
Top search term
lavender blackout curtains31K searches a year

02 · Price

A sale here is worth $29.55.

Listings sell for $29.55 on average, from $8.61 to $55.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $29.55 that is $0 to $3K a year per listing.

Average price
$29.55inside the $15 to $100 sweet spot
Price range
$8.61–$55.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #442 within Window Treatments. It carries 5,420 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#442in Window Treatments
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
5,420per listing
Listings tracked
37

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Lavender Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

26

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

30%

  • Brand 124%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Lavender Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Lavender Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender blackout curtains31K/yr
  • lilac curtains for bedroom16K/yr
  • lilac blackout curtains11K/yr
  • lavender curtains blackout9K/yr
  • lavender blackout curtains for bedroom7K/yr
  • lavendar curtains5K/yr
  • lavender curtains 2 panels5K/yr
  • lavender curtains for bedroom girls4K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Curtains

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Color”
20%of negative reviews mention “Color”
5.0%of orders come back
“they sent me the wrong color”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lavender Curtains questions

Answered from the same tracked data.