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Lavender Comforter Set King

Fail

Shoppers spend an estimated $42K a year here, so Lavender Comforter Set King is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$42K/yr37K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
23%top-5 click share · 29 brands · 40 sellers

Flapen Score

Lavender Comforter Set King against its category

The dotted line is the Home & Kitchen average. Past it, Lavender Comforter Set King is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Comforter Set King market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Comforter Set King 37K times last year and spent an estimated $42K. The top 5 brands take 58% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
2.3%
Market size, estimated
$42Ka year
Peak month
March1.5× the quietest month
Top search term
lavender comforter set king11K searches a year

02 · Price

A sale here is worth $51.35.

Listings sell for $51.35 on average, from $29.65 to $92.40. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $51.35 that is $0 to $5K a year per listing.

Average price
$51.35inside the $15 to $100 sweet spot
Price range
$29.65–$92.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #148 within Comforters & Sets. It carries 6,960 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#148in Comforters & Sets
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
6,960per listing
Listings tracked
59

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Lavender Comforter Set King products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

40

Top-5 brand share

58%

Top 20: 92%

Top-5 click share

23%

Top 20: 63%

Open market

38%

  • Brand 121%
  • Brand 218%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Lavender Comforter Set King search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.5×

Search terms

Top Lavender Comforter Set King search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender comforter set king11K/yr
  • lavender king size comforter set10K/yr
  • king comforter set purple7K/yr
  • king comforter purple7K/yr
  • purple comforter set king size1K/yr
  • purple king size comforter set with sheets767/yr
  • purple bedding sets king341/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Comforter Set King

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Terrible Fit”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lavender Comforter Set King questions

Answered from the same tracked data.