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Lavender Buds

Fail

Shoppers spend an estimated $81K a year here, so Lavender Buds is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$81K/yr79K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
60%top-5 click share · 13 brands · 16 sellers

Flapen Score

Lavender Buds against its category

The dotted line is the Home & Kitchen average. Past it, Lavender Buds is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Buds market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Buds 79K times last year and spent an estimated $81K. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
7.9%
Market size, estimated
$81Ka year
Peak month
December1.6× the quietest month
Top search term
lavender buds51K searches a year

02 · Price

A sale here is worth $12.94.

Listings sell for $12.94 on average, from $5.77 to $27.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.94 that is $3K to $6K a year per listing.

Average price
$12.94under the $15 to $100 sweet spot
Price range
$5.77–$27.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #188 within Dried & Preserved Flora. It carries 4,982 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#188in Dried & Preserved Flora
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
4,982per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Lavender Buds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

16

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

25%

  • Brand 124%
  • Brand 212%
  • Brand 312%
  • Brand 410%
  • Brand 510%
  • Brand 67%

Demand

Lavender Buds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Lavender Buds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender buds51K/yr
  • dried lavender buds21K/yr
  • lavender petals7K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Buds

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Smell”
41%of negative reviews mention “Smell”
0.5%of orders come back
“Chemical smell”
A buyer, on “Smell”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lavender Buds questions

Answered from the same tracked data.