Lavender

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-11.3%

Conversion, latest week

6.0%

Market size, estimated

$1.1Ma year

Peak month

December1.4× the quietest month

Top search term

lavender737K searches a year

Listings sell for $12.25 on average, from $5.77 to $27.35. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $12.25 that is $37K to $49K a year per listing.

Average price

$12.25under the $15 to $100 sweet spot

Price range

$5.77–$27.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$37K–$49K

Returns

0.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #140 within Dried & Preserved Flora. It carries 5,412 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#140in Dried & Preserved Flora

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

5,412per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months