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Laurastar Steam Iron

Fail

The top 5 brands take 100% of clicks, so Laurastar Steam Iron is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$749K/yr64K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
59%top-5 click share · 3 brands · 24 sellers

Flapen Score

Laurastar Steam Iron against its category

The dotted line is the Home & Kitchen average. Past it, Laurastar Steam Iron is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laurastar Steam Iron market on Amazon at a glance

Shoppers on Amazon United States searched for Laurastar Steam Iron 64K times last year and spent an estimated $749K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $749K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
1.0%
Market size, estimated
$749Ka year
Peak month
November1.6× the quietest month
Top search term
laurastar17K searches a year

02 · Price

A sale here is worth $1118.24.

Listings sell for $1118.24 on average, from $82.25 to $3005.38. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $1118.24 that is $0 to $112K a year per listing.

Average price
$1118.24above the $15 to $100 sweet spot
Price range
$82.25–$3005.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$112K
Returns
9.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #424 within Irons & Steamers. It carries 400 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
19.2%
Average rank
#424in Irons & Steamers
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
400per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Laurastar Steam Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 212%
  • Brand 31%

Demand

Laurastar Steam Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Laurastar Steam Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laurastar17K/yr
  • laurastar steam iron22K/yr
  • laurastar iron11K/yr
  • laura star steam iron8K/yr
  • laurastar ironing system4K/yr
  • laura star3K/yr
  • laura star steam iron system367/yr

Reviews and returns

What reviews say buyers love and hate about Laurastar Steam Iron

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
9.6%of orders come back
“Durability issue”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Laurastar Steam Iron questions

Answered from the same tracked data.