Latex Pillow

Shoppers searched for this 565K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $867K a year.

Searches, last 12 months

565K

Growth, 90 days vs prior 90

+0.1%

Conversion, latest week

2.2%

Market size, estimated

$867Ka year

Peak month

April2.2× the quietest month

Top search term

latex pillow179K searches a year

Listings sell for $69.44 on average, from $36.53 to $180.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $69.44 that is $17K to $35K a year per listing.

Average price

$69.44inside the $15 to $100 sweet spot

Price range

$36.53–$180.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$17K–$35K

Returns

3.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #518 within Bed Pillows & Positioners. It carries 7,163 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

94%

Out of stock, average day

9.5%

Average rank

#518in Bed Pillows & Positioners

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

7,163per listing

Listings tracked

53

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

38 months