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Last Name Signs for Home

Maybe

An estimated 0.1% of orders come back. But buyers convert on only 0.5% of searches, so Last Name Signs for Home is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$84K/yr322K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
34%top-5 click share · 39 brands · 46 sellers

Flapen Score

Last Name Signs for Home against its category

The dotted line is the Home & Kitchen average. Past it, Last Name Signs for Home is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Last Name Signs for Home market on Amazon at a glance

Shoppers on Amazon United States searched for Last Name Signs for Home 322K times last year and spent an estimated $84K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
322K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
0.5%
Market size, estimated
$84Ka year
Peak month
December2.4× the quietest month
Top search term
last name signs for home68K searches a year

02 · Price

A sale here is worth $55.23.

Listings sell for $55.23 on average, from $9.66 to $171.42. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $55.23 that is $0 to $6K a year per listing.

Average price
$55.23inside the $15 to $100 sweet spot
Price range
$9.66–$171.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 12% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #4,438 within Decorative Signs & Plaques. It carries 679 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
12%
Out of stock, average day
6.2%
Average rank
#4,438in Decorative Signs & Plaques
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
679per listing
Listings tracked
57

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Last Name Signs for Home products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

46

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

34%

Top 20: 72%

Open market

47%

  • Brand 112%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Last Name Signs for Home search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Last Name Signs for Home search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • last name signs for home68K/yr
  • last name sign29K/yr
  • personalized wall decor24K/yr
  • family name sign16K/yr
  • custom wall decor17K/yr
  • last name wall decor14K/yr
  • family name sign wall decor22K/yr
  • custom family name sign14K/yr
  • personalized home decor20K/yr
  • personalized family name sign17K/yr

Reviews and returns

What reviews say buyers love and hate about Last Name Signs for Home

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
0.1%of orders come back
“To small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Last Name Signs for Home questions

Answered from the same tracked data.