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Large Cast Iron Skillet 20 Inch

Fail

The average product has 25,489 reviews to catch up to, so Large Cast Iron Skillet 20 Inch is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$325K/yr117K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
78%top-5 click share · 9 brands · 71 sellers

Flapen Score

Large Cast Iron Skillet 20 Inch against its category

The dotted line is the Home & Kitchen average. Past it, Large Cast Iron Skillet 20 Inch is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Cast Iron Skillet 20 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Large Cast Iron Skillet 20 Inch 117K times last year and spent an estimated $325K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $325K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
3.8%
Market size, estimated
$325Ka year
Peak month
December2.5× the quietest month
Top search term
extra large cast iron skillet14K searches a year

02 · Price

A sale here is worth $73.59.

Listings sell for $73.59 on average, from $21.40 to $235.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $73.59 that is $18K to $37K a year per listing.

Average price
$73.59inside the $15 to $100 sweet spot
Price range
$21.40–$235.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$18K–$37K
Returns
8.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #728 within Pots & Pans. It carries 25,489 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
2.6%
Average rank
#728in Pots & Pans
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
25,489per listing
Listings tracked
13

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Large Cast Iron Skillet 20 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

71

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Brand 159%
  • Brand 217%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Large Cast Iron Skillet 20 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Large Cast Iron Skillet 20 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extra large cast iron skillet14K/yr
  • 20 inch cast iron skillet9K/yr
  • lodge 15 inch cast iron skillet10K/yr
  • 14 cast iron skillet8K/yr
  • 15 cast iron skillet7K/yr
  • 17 inch cast iron skillet7K/yr
  • 16 inch cast iron skillet6K/yr
  • lodge 14 inch cast iron skillet6K/yr
  • lodge 17 inch cast iron skillet7K/yr
  • xl cast iron skillet5K/yr

Reviews and returns

What reviews say buyers love and hate about Large Cast Iron Skillet 20 Inch

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Cooking Experience”
22%of negative reviews mention “Weight Heavy”
8.3%of orders come back
“The pan is also a little heavier than expected for its size”
A buyer, on “Weight Heavy”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Large Cast Iron Skillet 20 Inch questions

Answered from the same tracked data.