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large cast iron skillet 20 inch

Skip it

A deep review moat (25,489 avg reviews) — this niche doesn't clear our bar today.

Market size 52Growth 19Conversion 47Competition 18Returns 13Price range 37Avg price 85Brand share 21Review moat 13Quality gap 47

Avg price

Great$73.59

avg listing price — sweet spot $15–$100

Market size

Good$325K

$325K/yr · 117K searches

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$21.40–$235.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Review moat

Bad25,489.46

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.3%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, large cast iron skillet 20 inch is a $325K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 33/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

large cast iron skillet 20 inch market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
$294K–$368K
units × avg price
Conversion rate
3.8%
Avg BSR
#728
Page quality
0%
Prime
92%
Sponsored
69%
Out of stock
2.6%
Avg brand age
52 months
Avg seller age
175 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

71

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Lodge59%
  • Amazon Basics17%
  • EDGING CASTING5%
  • King Kooker5%
  • Colenza5%
  • JINCHUFURI3%
  • Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Top large cast iron skillet 20 inch search terms

  • extra large cast iron skillet14K/yr
  • 20 inch cast iron skillet9K/yr
  • lodge 15 inch cast iron skillet10K/yr
  • 14 cast iron skillet8K/yr
  • 15 cast iron skillet7K/yr
  • 17 inch cast iron skillet7K/yr
  • 16 inch cast iron skillet6K/yr
  • lodge 14 inch cast iron skillet6K/yr
  • lodge 17 inch cast iron skillet7K/yr
  • xl cast iron skillet5K/yr
All search terms

Top large cast iron skillet 20 inch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$32K20%$65K30%$97K40%$130K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about large cast iron skillet 20 inch

What buyers praise and complain about, mined from review topics.

What buyers love

Cooking Experience18%

“cooks food really well”

Quality-Overall14%

“Excellent product”

Size-Overall11%

“Nice size”

Ease Of Cleaning7%

“cooks evenly and cleans up fine”

Weight Heavy6%

“Heavy duty”

Heating6%

“Good heat distribution”

Value For Money4%

“its so worth it”

Heat Resistance3%

“It heats well”

Durability3%

“It seems very durable”

Baking2%

“This is a great pan”

What buyers complain about

Weight Heavy22%

“The pan is also a little heavier than expected for its size”

Size-Overall16%

“Huge Pan”

Rusts/Corrodes7%

“Started rusting”

Ease Of Cleaning5%

“Leads to issues with cleaning”

Quality-Overall5%

“The loss of stars is fully due to the lack of quality control”

Handle Quality3%

“Broken handle”

Heating3%

“It heats up”

Value For Money2%

“Product is pricey”

Weight Light2%

“This is no light weight pan”

Ease Of Use1%

“making them difficult to use”

Top return reasons

Size-Overall72%
Weight Heavy13%
Handle Quality3%
Rusts/Corrodes3%
Advertised Vs Actual Product3%
Value For Money1%
Product Condition1%
Functionality-Overall1%
Adhesion/Stickiness1%
Quality-Overall1%

Common questions

Is large cast iron skillet 20 inch profitable to sell on Amazon United States?
The niche generates $325K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (33/100).
How competitive is the large cast iron skillet 20 inch niche?
9 brands and 71 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in large cast iron skillet 20 inch?
Top complaints mined from reviews: Weight Heavy, Size-Overall, Rusts/Corrodes. The return rate is 8.3% — above our launch gate.
When does demand for large cast iron skillet 20 inch peak?
Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the large cast iron skillet 20 inch niche?
Listings span $21.40–$235.03; the average listing price is $73.59 (sweet spot $15–$100). The average incumbent carries 25,489 reviews — the moat a new listing must climb.