Lap Pillow

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

-13.5%

Conversion, latest week

1.4%

Market size, estimated

$68Ka year

Peak month

December2.4× the quietest month

Top search term

lap pillow88K searches a year

Listings sell for $31.98 on average, from $14.68 to $55.72. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $31.98 that is $0 to $3K a year per listing.

Average price

$31.98inside the $15 to $100 sweet spot

Price range

$14.68–$55.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #128 within Bed Pillows & Positioners. It carries 2,619 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

15.5%

Average rank

#128in Bed Pillows & Positioners

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,619per listing

Listings tracked

46

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

8Amazon's first-year sales bar

Average brand age

28 months