Lap Blankets for Elderly

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

274K

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

1.4%

Market size, estimated

$79Ka year

Peak month

December13.4× the quietest month

Top search term

colorful blanket25K searches a year

Listings sell for $20.83 on average, from $7.66 to $59.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $20.83 that is $0 to $2K a year per listing.

Average price

$20.83inside the $15 to $100 sweet spot

Price range

$7.66–$59.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #385 within Throws. It carries 16,164 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#385in Throws

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

16,164per listing

Listings tracked

94

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months