Is lanterns to release in sky profitable to sell on Amazon United States?

The niche generates $59K/yr across 46 tracked products. 3 of 27 products launched in the last 360 days are still selling. 90-day search growth is +46.8%. Flapen's verdict: Worth a look (60/100).

How competitive is the lanterns to release in sky niche?

25 brands and 44 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in lanterns to release in sky?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 3.8%.

When does demand for lanterns to release in sky peak?

Demand peaks in Jan–Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the lanterns to release in sky niche?

Listings span $8.57–$41.69; the average listing price is $22.10 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.

lanterns to release in sky

Worth a look

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$22.10

avg listing price — sweet spot $15–$100

Review moat

Great327.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great$8.57–$41.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Growth

Good+46.8%

90-day search growth — must beat 0% to launch

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Market size

Bad$59K

$59K/yr · 238K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, lanterns to release in sky is a $59K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

lanterns to release in sky market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $111K–$133K; units × avg price
Conversion rate: 1.1%
Avg BSR: #1,045
Page quality: 0%
Prime: 89%
Sponsored: 83%
Out of stock: 31.6%
Avg brand age: 37 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

38%

Top 20: 72%

Open market

43%

Diagtree14%
NALAKUVARA14%
witaide12%
Generic7%
ZOOYOO5%
Dusiwapr5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +46.8% search growth over the last 90 days.

Peak months: Jan, Jul · busiest ÷ quietest = 1.8×

Open Trend

Top lanterns to release in sky search terms

memorial lanterns to release in sky58K/yr +46.7%1.1% conv.
memory lanterns to release in sky27K/yr +42.5%0.7% conv.
japanese lanterns outdoor19K/yr +122.9%0.2% conv.
biodegradable lanterns to release in sky27K/yr +25.4%1.3% conv.
floating sky lanterns15K/yr +46.9%0.5% conv.
floating lantern12K/yr +17.8%0.9% conv.
fire lanterns to release in sky6K/yr +83.2%1.1% conv.
biodegradable sky lanterns5K/yr +185.3%0.5% conv.
biodegradable lanterns8K/yr +25.4%1.0% conv.
flameless sky lanterns5K/yr +78.4%0.1% conv.

All search terms

Top lanterns to release in sky products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12-Pack Dove Balloons Memorial Release in Sky Biodegradable White Angel Lanterns Funeral Party Decorations for Loss of Loved One Celebration of Life Favors Happy Birthday in Heaven RIP Supplies

NALAKUVARA$9.914.1★3,511 rev

Diagtree 20 PCS Biodegradable 5.9-Inch Floating Water Candle Chinese Paper Lanterns for Wishing Praying Blessing Wedding Festival Event Party Patio Memorial Pool Side Decoration (20 Pack)

Diagtree$31.234.1★661 rev

ZOOYOO DIY White Hot Air Balloon Paper Lanterns Set of 5-10 Inch Plain White Lanterns for Coloring Custom Party Decorations Wedding Baby Shower Birthday Room & Garden Decor

ZOOYOO$13.533.7★6 rev

12 Pcs Colorful Paper Lanterns with Marker Pen Great for Holiday Parties and Family Gatherings

Generic$17.903.2★31 rev

Diagtree 20 Pack Square Chinese Lanterns Wishing Praying Floating River Paper Candle Light Floating Lanterns for Lake or River Floating Water Lanterns Lanterns Floating 5.9*5.9*5.9

Diagtree$28.843.9★1,030 rev

Newest

by launch date

12 Pcs Colorful Paper Lanterns with Marker Pen Great for Holiday Parties and Family Gatherings

Generic$17.9031 rev

2mo ago

12 Pack Colorful Paper Lanterns Beautiful Decorative Lanterns Suitable for Weddings Parties Festivals and Outdoor Events

Generic$15.527 rev

2mo ago

10Pack White Paper Lanterns Decorative Hanging Ball Round Paper Lantern Lamps for Wedding Birthday Party Home Decorations

Swenafer$20.1919 rev

3mo ago

10 Pack White Paper Lanterns Ball Lanterns for Birthday Wedding Bridal Baby Shower Art Class Home Outdoor Indoor Party Decoration

DGSING$18.3527 rev

4mo ago

10pcs White Paper Lanterns Hanging Ball Lanterns for Birthday Wedding Bridal Baby Shower Art Class Home Outdoor Indoor Party Decoration

DGSING$19.186 rev

5mo ago

What buyers say about lanterns to release in sky

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Lovely and well made as long as you intend to use them after dark”

Value For Money14%

“These are worth it”

Advertised Vs Actual Product9%

“Product was as described”

Brightness/Shine/Glow9%

“Nice lanterns”

Size-Overall5%

“Good size”

Color5%

“colors are bright”

Assembly/Installation4%

“Super easy to assemble”

Ease Of Use3%

“They are easy to use”

Weight Light3%

“Very lightweight”

Durability3%

“durable enough that everyone wrote a message on them before sending them off”

What buyers complain about

Size-Overall15%

“Too large”

Functionality-Overall15%

“the functionality did not meet expectations”

Quality-Overall12%

“Cheaply made”

Flammable7%

“they kept burning with smoke trying to flame back up”

Value For Money7%

“Waste of money”

Advertised Vs Actual Product5%

“Product didnt work as advertised”

Strength5%

“Easily torn, did not float”

Thickness3%

“Super thin”

Weight Heavy3%

“Very top heavy”

Ease Of Use3%

“They are hard to release”

Top return reasons

Size-Overall29%

Advertised Vs Actual Product14%

Functionality-Overall12%

Quality-Overall6%

Value For Money6%

Defective Material/Parts4%

Eco Friendliness4%

Material Quality4%

Flammable3%

Color3%

Common questions

Is lanterns to release in sky profitable to sell on Amazon United States?: The niche generates $59K/yr across 46 tracked products. 3 of 27 products launched in the last 360 days are still selling. 90-day search growth is +46.8%. Flapen's verdict: Worth a look (60/100).
How competitive is the lanterns to release in sky niche?: 25 brands and 44 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in lanterns to release in sky?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 3.8%.
When does demand for lanterns to release in sky peak?: Demand peaks in Jan–Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the lanterns to release in sky niche?: Listings span $8.57–$41.69; the average listing price is $22.10 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.