Is lantern decorative profitable to sell on Amazon United States?

The niche generates $556K/yr across 112 tracked products. 14 of 19 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the lantern decorative niche?

59 brands and 68 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in lantern decorative?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.5%.

When does demand for lantern decorative peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the lantern decorative niche?

Listings span $6.59–$96.03; the average listing price is $35.24 (sweet spot $15–$100). The average incumbent carries 850 reviews — the moat a new listing must climb.

lantern decorative

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible20%

top-5 click share — an open shelf

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Incredible$35.24

avg listing price — sweet spot $15–$100

Price range

Great$6.59–$96.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good849.54

avg incumbent reviews — the moat a new listing must climb

Market size

Good$556K

$556K/yr · 1.6M searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, lantern decorative is a $556K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 58/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

lantern decorative market data

Units sold / yr: 15K–20K; avg 0–100/product
Revenue / yr: $529K–$705K; units × avg price
Conversion rate: 1.0%
Avg BSR: #111
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 3.8%
Avg brand age: 36 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

59 falling

Sellers

Top-5 brand share

39%

Top 20: 76%

Top-5 click share

20%

Top 20: 50%

Open market

56%

NEEDOMO11%
DECORKEY8%
MATAHUM7%
KIBAGA7%
ZLFart6%
Vorplick5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top lantern decorative search terms

lanterns decorative indoor363K/yr -37.7%0.4% conv.
candle lantern220K/yr -29.9%0.6% conv.
lantern decor133K/yr +12.0%0.3% conv.
decorative lanterns132K/yr -0.0%0.4% conv.
outdoor candle holder37K/yr +86.7%0.4% conv.
lanterns decorative79K/yr -31.7%0.4% conv.
decorative lantern61K/yr +9.6%0.5% conv.
black lantern52K/yr +44.9%1.0% conv.
outdoor candle lantern47K/yr +5.2%0.4% conv.
decorative candle lanterns51K/yr -5.9%0.3% conv.

All search terms

Top lantern decorative products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Decorative Metal Lanterns Indoor Outdoor Set of 3 Farmhouse Lantern Holders Without Candles for Porch Patio Fireplace Floor Wedding & Holiday Table Centerpiece (Black 20 15.7 12)

Vorplick$37.094.8★55 rev

Decorative Metal Lanterns Indoor Outdoor Candle Holder for Porch Patio Fireplace Floor Wedding Christmas Fall Holiday Farmhouse Table Centerpiece (Black Set of 3 20 15.7 12)

ZLFart$38.664.7★194 rev

MATAHUM 2pcs Farmhouse Lantern Decor with LED Flickering Flameless Candles - Black Metal Lanterns Decorative for Home Decor Fireplace Mantle or Table Centerpiece Halloween Christmas Lantern Decor

MATAHUM$24.874.4★390 rev

Mini Candle Lantern for Real Candles 15H Camping Emergency Light Green

NOMFIX$19.744.3★334 rev

DECORKEY Lantern Decorative Indoor & Outdoor Large Hanging Candle Lanterns Home Decor Vintage Metal Candle Holders for Front Porch Patio Wedding Party Halloween Christmas Decorations (Black)

DECORKEY$24.134.6★518 rev

Newest

by launch date

Decorative Metal Lanterns Indoor Outdoor Set of 3 Farmhouse Lantern Holders Without Candles for Porch Patio Fireplace Floor Wedding & Holiday Table Centerpiece (Black 20 15.7 12)

Vorplick$37.0955 rev

6mo ago

Large Outdoor Solar Lanterns Waterproof Tall Farmhouse Black Metal Decorative Lanterns Solar Lights Outdoor for Front Porch Decor Outdoor Patio Garden Balcony Porch 27.6 16.3-Set of 2

CEDARLUX$74.6254 rev

6mo ago

Natural Jute Boho Lanterns - Handcrafted Coffee Table Decor to Enhance Your Home - Modern Decorative Farmhouse Beauty for Living Room Patio & Front Porch Indoor and Outdoor or Kitchen Dining Table

KIBAGA$27.57141 rev

11mo ago

12.5 & 16.5 Timeless Cozy Decorative Lanterns Set of 2 Handcrafted Metal Iron Candle Holders Farmhouse Elegance Fireplace Mantel Table Festive Gatherings Decor (Antique Gold)

Fenisam$29.80294 rev

1y ago

Decorative Metal Lanterns Indoor Outdoor Candle Holder for Porch Patio Fireplace Floor Wedding Christmas Fall Holiday Farmhouse Table Centerpiece (Black Set of 3 20 15.7 12)

ZLFart$38.66194 rev

1y ago

What buyers say about lantern decorative

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“These lanterns are very good quality”

Brightness/Shine/Glow18%

“warm glow”

Design-Overall8%

“Beautifully crafted”

Value For Money6%

“Great deal”

Advertised Vs Actual Product6%

“As described”

Size-Overall5%

“convenient size”

Durability3%

“Very cute and durable lanterns”

Color3%

“Measurements and colors are accurate”

Weight Light3%

“Lanterns and candles are lightweight,”

Strength2%

“The glass domes are sturdy”

What buyers complain about

Size-Overall16%

“Really small”

Quality-Overall10%

“Cheap quality”

Value For Money6%

“the price could be better”

Durability6%

“durability is questionable”

Advertised Vs Actual Product5%

“Deceptive advertising”

Brightness/Shine/Glow4%

“Not as bright as expected”

Strength4%

“Its not sturdy”

Battery Life3%

“Dead batteries”

Material Quality3%

“thought the material would be heavier”

Assembly/Installation2%

“awkward to assemble”

Top return reasons

Size-Overall46%

Advertised Vs Actual Product9%

Quality-Overall6%

Color5%

Defective Material/Parts5%

Value For Money4%

Brightness/Shine/Glow3%

Functionality-Overall3%

Material Quality2%

Bulb Flicker/Dimming/Color2%

Common questions

Is lantern decorative profitable to sell on Amazon United States?: The niche generates $556K/yr across 112 tracked products. 14 of 19 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the lantern decorative niche?: 59 brands and 68 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in lantern decorative?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.5%.
When does demand for lantern decorative peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the lantern decorative niche?: Listings span $6.59–$96.03; the average listing price is $35.24 (sweet spot $15–$100). The average incumbent carries 850 reviews — the moat a new listing must climb.