Is lamp oil profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 17 tracked products. 90-day search growth is -38.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the lamp oil niche?

7 brands and 34 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in lamp oil?

Top complaints mined from reviews: Smell, Leak-Proof, Flammable. The return rate is 0.7%.

When does demand for lamp oil peak?

Demand peaks in Jan–Oct; the busiest month runs 4.3× the quietest.

What does it cost to enter the lamp oil niche?

Listings span $11.50–$50.30; the average listing price is $22.71 (sweet spot $15–$100). The average incumbent carries 3,496 reviews — the moat a new listing must climb.

lamp oil

Worth a look

Shows low returns (0.7%), but soft demand (-38.6% this quarter) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$22.71

avg listing price — sweet spot $15–$100

Price range

Great$11.50–$50.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.3M

$1.3M/yr · 607K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,495.65

avg incumbent reviews — the moat a new listing must climb

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-38.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lamp oil is a $1.3M/yr Amazon United States market (607K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Oct. Verdict: Worth a look — 50/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

lamp oil market data

Units sold / yr: 50K–60K; avg 2,500–3,000/product
Revenue / yr: $1.1M–$1.4M; units × avg price
Conversion rate: 9.3%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 13.2%
Avg brand age: 63 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Lamplight38%
Hyoola23%
Gas One16%
Ner Mitzvah10%
Firefly7%
SMART FUEL ETHANOL4%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.6% search growth over the last 90 days.

Peak months: Jan, Oct · busiest ÷ quietest = 4.3×

Open Trend

Top lamp oil search terms

lamp oil205K/yr -41.9%8.8% conv.
lamp oil for indoor use105K/yr -47.2%9.3% conv.
paraffin lamp oil39K/yr -50.4%10.1% conv.
lantern oil32K/yr -29.6%4.7% conv.
paraffin oil24K/yr -11.8%4.9% conv.
oil lamp fuel31K/yr -35.8%7.4% conv.
lamp oil smokeless odorless indoor35K/yr -46.4%10.8% conv.
kerosene lamp oil23K/yr -21.8%5.1% conv.
oil lamp oil20K/yr -30.9%7.3% conv.
kerosene oil10K/yr -15.3%2.6% conv.

All search terms

Top lamp oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lamplight Ultra-Pure Lamp Oil Clear 32 Ounces (60009)

Lamplight$13.804.7★8,232 rev

GasOne Liquid Paraffin Lamp Oil 1 Gallon (128oz) Clear Odorless Smokeless Indoor Outdoor Fuel for Lanterns Lamps and Torches Safe Packaging

Gas One$25.424.7★2,538 rev

Hyoola Liquid Paraffin Lamp Oil - Clear Smokeless Odorless Ultra Clean Burning Fuel for Indoor and Outdoor Use - 1 Gallon

Hyoola$26.924.7★8,204 rev

Hyoola Liquid Paraffin Lamp Oil - Clear Smokeless Odorless Ultra Clean Burning Fuel for Indoor and Outdoor Use - Highest Purity Available - 32oz

Hyoola$15.914.7★2,320 rev

Lamplight Ultra-Pure Blue Lamp Oil 32 oz Clean Burning Indoor Fuel

Lamplight$11.504.7★8,232 rev

Newest

by launch date

Lamplight Ultra-Pure Lamp Oil Gallon 128 oz Liquid Paraffin Indoor

Lamplight$30.848,232 rev

1y ago

Smart Fuel Paraffin Lamp Oil (128 oz) for Indoor & Outdoor Wick Oil Lamps & Lanterns Clean Burning Low Smoke NOT Bioethanol / NOT for Fire Pits/Fireplaces

SMART FUEL ETHANOL$24.18341 rev

2y ago

Smart Fuel Paraffin Lamp Oil (32 oz) for Indoor & Outdoor Wick Oil Lamps & Lanterns Clean Burning Low Smoke NOT Bioethanol / NOT for Fire Pits/Fireplaces

SMART FUEL ETHANOL$14.65341 rev

2y ago

GasOne Liquid Paraffin Lamp Oil 1 Gallon (128oz) Clear Odorless Smokeless Indoor Outdoor Fuel for Lanterns Lamps and Torches Safe Packaging

Gas One$25.422,538 rev

3y ago

HYOOLA 1-Gallon Liquid Paraffin Lamp Oil - Clear Smokeless Odorless Ultra Clean Burning Fuel for Indoor and Outdoor Use - Highest Purity Available - 2 Pack

Hyoola$50.30543 rev

5y ago

What buyers say about lamp oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Have purchased several times; consistent quality”

Advertised Vs Actual Product15%

“As advertised”

Value For Money14%

“Great Value”

Smell11%

“Virtually no odor”

Ease Of Cleaning7%

“Clean burning”

Efficiency5%

“Good and functional”

Fire Resistance4%

“So far it is really good I will buy it again it burns clean”

Ease Of Use4%

“Easy to use”

Brightness/Shine/Glow4%

“bright the room”

Size-Overall3%

“This bottle was ample size for several uses”

What buyers complain about

Smell22%

“No scent”

Leak-Proof15%

“Leaking and kicked around”

Flammable10%

“Not sure how its going to burn”

Suitable For Indoor9%

“This is definitely NOT smokeless purchased this for an indoor lamp”

Advertised Vs Actual Product7%

“Not true to description”

Size-Overall5%

“The included spout does not fit the bottle that it was made for”

Ease Of Use4%

“It was crushed wasnt able to open it”

Value For Money3%

“yes, it is kind of costly”

Design-Overall3%

“Poor bottle design”

Ease Of Cleaning3%

“Cleaning up this much of a horrid mess was ridiculous”

Top return reasons

Leak-Proof22%

Advertised Vs Actual Product16%

Functionality-Overall12%

Smell9%

Flammable7%

Value For Money7%

Compatibility-Overall7%

Size-Overall6%

Defective Material/Parts2%

Ease Of Use1%

Common questions

Is lamp oil profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 17 tracked products. 90-day search growth is -38.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the lamp oil niche?: 7 brands and 34 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in lamp oil?: Top complaints mined from reviews: Smell, Leak-Proof, Flammable. The return rate is 0.7%.
When does demand for lamp oil peak?: Demand peaks in Jan–Oct; the busiest month runs 4.3× the quietest.
What does it cost to enter the lamp oil niche?: Listings span $11.50–$50.30; the average listing price is $22.71 (sweet spot $15–$100). The average incumbent carries 3,496 reviews — the moat a new listing must climb.