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Lake House Decor

Pass

Lake House Decor scores 67 out of 100, a Pass. Shoppers spend an estimated $541K a year here, search demand grew +42.6% this quarter, and an estimated 1.4% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 11,240 Home & Kitchen niches · +18 vs the category median of 49
Market size
$541K/yr1.3M searches / yr
90-day growth
+42.6%search demand this quarter
Competition
25%top-5 click share · 70 brands · 102 sellers

Flapen Score

Lake House Decor against its category

The dotted line is the Home & Kitchen average. Past it, Lake House Decor is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lake House Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Lake House Decor 1.3M times last year and spent an estimated $541K. The top 5 brands take 30% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $541K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+42.6%
Conversion, latest week
1.6%
Market size, estimated
$541Ka year
Peak month
May3.2× the quietest month
Top search term
lake644K searches a year

02 · Price

A sale here is worth $26.17.

Listings sell for $26.17 on average, from $5.60 to $221.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $26.17 that is $3K to $7K a year per listing.

Average price
$26.17inside the $15 to $100 sweet spot
Price range
$5.60–$221.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #4,178 within Decorative Signs & Plaques. It carries 785 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
95%
Out of stock, average day
3.3%
Average rank
#4,178in Decorative Signs & Plaques
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
785per listing
Listings tracked
83

04 · Newcomers

4 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lake House Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

70 falling

Sellers

102

Top-5 brand share

30%

Top 20: 66%

Top-5 click share

25%

Top 20: 57%

Open market

67%

  • Brand 18%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Lake House Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Lake House Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lake644K/yr
  • lake house decor280K/yr
  • lake decor97K/yr
  • lake life66K/yr
  • lake house essentials43K/yr
  • lake life decor45K/yr
  • lake house gifts55K/yr
  • lake house39K/yr
  • lake gifts26K/yr
  • lake life gifts23K/yr

Reviews and returns

What reviews say buyers love and hate about Lake House Decor

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Feels more like a tight medium”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lake House Decor questions

Answered from the same tracked data.