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Ladder Chair

Fail

Buyers convert on only 0.8% of searches, so Ladder Chair is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$60K/yr89K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
71%top-5 click share · 16 brands · 46 sellers

Flapen Score

Ladder Chair against its category

The dotted line is the Home & Kitchen average. Past it, Ladder Chair is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ladder Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Ladder Chair 89K times last year and spent an estimated $60K. The top 5 brands take 80% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
0.8%
Market size, estimated
$60Ka year
Top search term
ladder chair14K searches a year

02 · Price

A sale here is worth $80.65.

Listings sell for $80.65 on average, from $22.86 to $133.21. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $80.65 that is $0 to $8K a year per listing.

Average price
$80.65inside the $15 to $100 sweet spot
Price range
$22.86–$133.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #909 within Game & Recreation Room Furniture. It carries 4,053 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
76%
Out of stock, average day
16.8%
Average rank
#909in Game & Recreation Room Furniture
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
4,053per listing
Listings tracked
21

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ladder Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

16 rising

Sellers

46

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

  • Brand 143%
  • Brand 215%
  • Brand 310%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (10 brands, 16%)

Demand

Ladder Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.1× · 7 of 12 months tracked

Search terms

Top Ladder Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ladder chair14K/yr
  • kitchen step stool chair9K/yr
  • chair step stool9K/yr
  • retro step stool chair8K/yr
  • chair ladder7K/yr
  • step ladder chair5K/yr
  • retro kitchen step stool7K/yr
  • retro step stool5K/yr
  • step stool chair combo6K/yr
  • cosco step stool chair5K/yr

Reviews and returns

What reviews say buyers love and hate about Ladder Chair

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Strength”
17%of negative reviews mention “Strength”
1.6%of orders come back
“Flimsy”
A buyer, on “Strength”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ladder Chair questions

Answered from the same tracked data.