Is lace fan profitable to sell on Amazon United States?

The niche generates $50K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Skip it (49/100).

How competitive is the lace fan niche?

18 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in lace fan?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.0%.

What does it cost to enter the lace fan niche?

Listings span $4.80–$50.29; the average listing price is $11.08 (sweet spot $15–$100). The average incumbent carries 209 reviews — the moat a new listing must climb.

lace fan

Skip it

A small market ($50K/yr) — this niche doesn't clear our bar today.

Review moat

Great208.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$4.80–$50.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+20.2%

90-day search growth — must beat 0% to launch

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.08

avg listing price — sweet spot $15–$100

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Market size

Bad$50K

$50K/yr · 119K searches

According to Flapen's Amazon United States niche tracking, lace fan is a $50K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

lace fan market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $44K–$55K; units × avg price
Conversion rate: 3.8%
Avg BSR: #2,410
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 210 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

20%

choyaxo26%
BABEYOND22%
Jmkcoz17%
Happy Feather6%
QIRMIZI5%
Beeveer4%

Top lace fan search terms

lace fan48K/yr +34.1%2.7% conv.
lace fans13K/yr +32.1%1.0% conv.
lace hand fan11K/yr +54.3%1.8% conv.
white lace fan11K/yr +27.4%4.5% conv.
tea party fan7K/yr +9.2%2.0% conv.
victorian fan9K/yr +2.1%1.7% conv.
lace fans for tea party5K/yr -13.5%2.5% conv.
bridgerton fan5K/yr -51.6%2.6% conv.
lace fans handheld5K/yr -61.5%1.9% conv.
lace hand fans foldable3K/yr +61.8%0.0% conv.

All search terms

Top lace fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BABEYOND Cotton Lace Folding Hand Fan Bamboo Wedding Dance Party Decor

BABEYOND$10.764.5★888 rev

Jmkcoz Lace Handheld Folding Fan Embroidered Flower Bridal Hand Fan Chinese Japanese Vintage Fan for 1920s Costume Wedding Dancing Tea Party (1 White)

Jmkcoz$6.184.2★337 rev

choyaxo Cotton Lace Folding Hand Fans Embroidered Flowers Pattern Handheld Fans for Costume Weddings Dancing Party DIY Bridal Hand Fan (Beige)

choyaxo$8.094.3★276 rev

choyaxo Lace Handheld Chinese Folding Fan Bamboo Silk Folding Fan for Women Wedding Decoration Dancing Party Black

choyaxo$7.064.4★780 rev

choyaxo Lace Handheld Chinese Folding Fan Bamboo Silk Folding Fan for Women Wedding Decoration Dancing Party White

choyaxo$7.244.4★780 rev

Newest

by launch date

Yuomeaz Lace Fan White Lace Hand Fan for Tea Party Vintage Bride Fans Folding Tea Party Fans with Tassel for Women Bride Wedding Masquerade Dancing Decorations

Yuomeaz$5.916 rev

4mo ago

Foldable Lace Fan Handheld Chinese Folding Fan Hand Held Folding Fans for Weddings Decorations Dancing Parties and More (White)

ADLABLD$5.202 rev

5mo ago

Fzxdfg 1PCS Lace Handheld Folding Fan Elegant Embroidered Flower Chinese Folding Fans Vintage Fan for Women Wedding Decoration Dancing Party (White)

Fzxdfg$6.882 rev

7mo ago

Happy Feather Lace Fan with Folding Handheld Embroidered Flowers Pattern Hand Fans for Wedding Bridal Tea Dancing Party -Beige

Happy Feather$12.7440 rev

1y ago

Happy Feather Lace Fan with Folding Handheld Embroidered Flowers Pattern Hand Fans for Wedding Bridal Tea Dancing Party-Black

Happy Feather$11.9040 rev

1y ago

What buyers say about lace fan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Strength10%

“Cute and sturdy”

Design-Overall8%

“the design of the flowers was very pretty”

Ease Of Use6%

“Easy to use”

Shape/Style6%

“Very elegant and fit the weddings theme”

Size-Overall6%

“Size is good”

Value For Money5%

“Awesome fan for the price”

Advertised Vs Actual Product4%

“Looks like on the pic”

Color4%

“Soooo pretty”

Image/Picture Clarity3%

“pretty for photos possibly”

What buyers complain about

Durability15%

“Broke”

Quality-Overall14%

“Horrible quality”

Size-Overall10%

“its kinda big”

Material Quality5%

“Cheap Materials”

Ease Of Use5%

“it was impossible to use”

Strength4%

“Breaks so easily”

Wood Quality4%

“as soon as I open it parts of the bamboo are broken”

Functionality-Overall3%

“Beware doesn't really work”

Thickness3%

“Thinner than expected”

Smell3%

“It doesn't smell nice at all”

Top return reasons

Size-Overall18%

Quality-Overall13%

Functionality-Overall9%

Value For Money8%

Color7%

Defective Material/Parts7%

Advertised Vs Actual Product5%