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Lace Fan

Fail

Shoppers spend an estimated $50K a year here, so Lace Fan is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$50K/yr119K searches / yr
90-day growth
+20.2%search demand this quarter
Competition
55%top-5 click share · 18 brands · 21 sellers

Flapen Score

Lace Fan against its category

The dotted line is the Home & Kitchen average. Past it, Lace Fan is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lace Fan market on Amazon at a glance

Shoppers on Amazon United States searched for Lace Fan 119K times last year and spent an estimated $50K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+20.2%
Conversion, latest week
3.8%
Market size, estimated
$50Ka year
Top search term
lace fan48K searches a year

02 · Price

A sale here is worth $11.08.

Listings sell for $11.08 on average, from $4.80 to $50.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $11.08 that is $1K to $3K a year per listing.

Average price
$11.08under the $15 to $100 sweet spot
Price range
$4.80–$50.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,410 within Decorative Folding Fans. It carries 209 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,410in Decorative Folding Fans
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
209per listing
Listings tracked
28

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Lace Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

21

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

20%

  • Brand 126%
  • Brand 222%
  • Brand 317%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Search terms

Top Lace Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lace fan48K/yr
  • lace fans13K/yr
  • lace hand fan11K/yr
  • white lace fan11K/yr
  • tea party fan7K/yr
  • victorian fan9K/yr
  • lace fans for tea party5K/yr
  • bridgerton fan5K/yr
  • lace fans handheld5K/yr
  • lace hand fans foldable3K/yr

Reviews and returns

What reviews say buyers love and hate about Lace Fan

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
4.0%of orders come back
“Broke”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lace Fan questions

Answered from the same tracked data.