Is labubu stickers profitable to sell on Amazon United States?

The niche generates $273K/yr across 19 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -53.6%. Flapen's verdict: Skip it (41/100).

How competitive is the labubu stickers niche?

12 brands and 20 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in labubu stickers?

Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 2.5%.

When does demand for labubu stickers peak?

Demand peaks in Aug–Sep; the busiest month runs 6.4× the quietest.

What does it cost to enter the labubu stickers niche?

Listings span $5.98–$31.70; the average listing price is $15.53 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.

labubu stickers

Skip it

Soft demand (-53.6% this quarter) — this niche doesn't clear our bar today.

Review moat

Great134.95

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.53

avg listing price — sweet spot $15–$100

Price range

Good$5.98–$31.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Market size

Okay$273K

$273K/yr · 642K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-53.6%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, labubu stickers is a $273K/yr Amazon United States market (642K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 41/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

labubu stickers market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $155K–$194K; units × avg price
Conversion rate: 2.7%
Avg BSR: #3,800
Page quality: 0%
Prime: 95%
Sponsored: 63%
Out of stock: 19.0%
Avg brand age: 21 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

10%

Generic56%
EAZZ11%
IndoTribe8%
YMCAFZ7%
MinFyberd4%
Think Green Fun3%
Open — no brand owns it (6 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — -53.6% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 6.4×

Open Trend

Top labubu stickers search terms

labubu birthday party decoration169K/yr -57.2%2.0% conv.
labubu party decoration118K/yr -60.7%2.2% conv.
labubu balloons44K/yr -47.0%4.2% conv.
labubu birthday39K/yr -49.0%0.9% conv.
labubu birthday decorations40K/yr -51.0%2.2% conv.
labubu party39K/yr -51.8%1.5% conv.
labubu decorations33K/yr -45.6%1.6% conv.
labubu birthday party supplies25K/yr -35.9%2.1% conv.
labubu decorations birthday28K/yr -56.4%2.0% conv.
labubu birthday party22K/yr -58.0%1.2% conv.

All search terms

Top labubu stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cartoon Bunny Birthday Party Decorations Set 12-inch Balloons Cupcake Toppers Banner 15.3cm Party Supplies Set Labu Party Decoration Lafufububu Birthday Decoration

Generic$29.264.3★8 rev

PINK Bunny Monster Balloon

Generic$12.823.1★19 rev

EAZZ 24PCS Flocked Mini Action Figures Set Cute Figurines Bulk Small Collectible Toys for Room Decor Classroom Rewards Party Favors Birthday Gifts

EAZZ$31.704.6★49 rev

IndoTribe Pink Happy Birthday Banner - Pre-Strung No DIY Cute Cartoon Theme Happy Birthday Sign Birthday Decorations for Girls Reusable Happy Bdy Backdrop for Women

IndoTribe$10.664.6★159 rev

YMCAFZ Cute Dining Table Runner Macaron Monster Stars Burlap Kitchen Decor Holiday Birthday Gifts Home Decoration Indoor Outdoor Party Supply 13 x 72 Inches

YMCAFZ$15.644.8★17 rev

Newest

by launch date

BuBu Monster Birthday Party Supplies Cartoon Monster Party Decorations Include Backdrop Cake Topper Party Ballons for Cartoon Bubu Party

WKRJXQCHN$11.051 rev

2mo ago

96Pcs Cartoon Monsters Party Paper Plates and Napkins Cartoon Monster Birthday Decorations Colorful Monster Stars Disposable Tableware Set for Birthday Baby Shower Party Supplies Serves 24

MinFyberd$24.2670 rev

3mo ago

EAZZ 24PCS Flocked Mini Action Figures Set Cute Figurines Bulk Small Collectible Toys for Room Decor Classroom Rewards Party Favors Birthday Gifts

EAZZ$31.7049 rev

5mo ago

BubuCartoon Cake Topper Girls Birthday Party Decoration Birthday Cake Decoration and Kids Birthday Party Supplies

Generic$9.029 rev

6mo ago

Allenjoy Happy Buthday Birthday Party Decorations Set - 11 Piece Kit with 59x35 Backdrop 6 Headbands 4 Photo Booth Props Supplies Favors for Kids Boys Girls Men Women Decor

Allenjoy$19.292 rev

6mo ago

What buyers say about labubu stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“They are very well made”

Color17%

“the color is vibrant”

Durability11%

“Beautiful and durable”

Advertised Vs Actual Product9%

“exactly as pictured”

Design-Overall8%

“with a fun design that makes it a great gift for collectors”

Value For Money5%

“Good value for the money”

Size-Overall5%

“Its a perfect size and great quality”

Brightness/Shine/Glow3%

“Beautiful, a little bright with the sun glaring”

Material Quality3%

“The material is very sturdy”

Strength2%

“Nice and sturdy”

What buyers complain about

Smell19%

“Has a slight smell”

Size-Overall15%

“Small and does not float with helium”

Quality-Overall15%

“The price is outrageous for the quality”

Value For Money10%

“expensive”

Material Quality6%

“They are made from a product of which I am personally not a fan as it wears off the plastic easily”

Strength6%

“extremely delicate”

Ease Of Use5%

“could not use”

Color4%

“just very disappointed in color”

Thickness4%

“They were very thin”

Durability3%

“the only downside is that some of the flock had come off a couple”

Top return reasons

Size-Overall26%

Color22%

Value For Money13%

Advertised Vs Actual Product11%

Smell5%

Quality-Overall5%