Kwanzaa Decorations

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

128K

Growth, 90 days vs prior 90

-18.4%

Conversion, latest week

3.4%

Market size, estimated

$64Ka year

Peak month

December204.7× the quietest month

Top search term

kwanzaa decorations105K searches a year

Listings sell for $14.71 on average, from $5.92 to $30.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.71 that is $0 to $1K a year per listing.

Average price

$14.71under the $15 to $100 sweet spot

Price range

$5.92–$30.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.2%of orders · Amazon United States median 2.1%

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.4% of listings are out of stock. The average listing ranks #19,015 within Candleholders. It carries 90 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

20%

Prime listings

100%

Out of stock, average day

37.4%

Average rank

#19,015in Candleholders

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

90per listing

Listings tracked

10

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months