kuromi blanket
Skip itSoft demand (-32.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.15avg listing price — sweet spot $15–$100
Price range
Incredible$16.61–$46.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great203.1avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$97K$97K/yr · 159K searches
Growth
Bad-32.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, kuromi blanket is a $97K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
kuromi blanket market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $117K–$146K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #2,034
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 55%
- Out of stock
- 3.7%
- Avg brand age
- 27 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
38
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
9%
- Northwest42%
- Franco17%
- Get Trend14%
- DIOSN10%
- Fast Forward5%
- Hello Kitty3%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 10.8×
Top kuromi blanket search terms
- kuromi blanket145K/yr
- kuromi throw blanket9K/yr
- kuromi blanket throw5K/yr
Top kuromi blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kuromi & Friends Soft Silky Fleece Throw 40x50 Kids Blanket Neon Kuromi
Northwest$16.614.3★349 rev
Get Trend Hello Kitty Sanrio Waffle Blanket for Girls Teens Women 51 x 59 in Kuromi Throw Blanket Throw for Bed Room Decor Kawaii Gifts for Her (Grey Kuromi)
Get Trend$32.104.6★212 rev
Cartoon Supey Soft and Warm Blanket Specially Designed for Children.It Measures 55 inches by 40 inches.It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room (Kuro)
DIOSN$18.034.4★23 rev
Kuromi Bedding Super Soft Cozy Blanket 62 in x 90 in Kawaii Collectible Gift (Officially Licensed Product) By Franco
Franco$28.544.8★686 rev
Sanrio Kuromi Anime Comfy Throw - Soft Quilted 60x80 Reversible for Couch Bed Adults & Kids
Northwest$32.754.8★279 rev
Newest
by launch date
Sanrio Kuromi Bedding Plush Blanket 90 in x 62 in Soft Cozy Kawaii Throw for Couch Bed & Travel Collectible Gift (Officially Licensed Product) by Franco Collectibles
Franco$44.321 rev
Hello Kitty Sanrio Hooded Blanket for Women Teens Wearable Fleece Throw Kuromi Cinnamoroll Kawaii Gifts for Women (Purple Kuromi)
Hello Kitty$31.5038 rev
Sanrio Kuromi Anime Comfy Throw - Soft Quilted 60x80 Reversible for Couch Bed Adults & Kids
Northwest$32.75279 rev
Get Trend Hello Kitty Sanrio Waffle Blanket for Girls Teens Women 51 x 59 in Kuromi Throw Blanket Throw for Bed Room Decor Kawaii Gifts for Her (Grey Kuromi)
Get Trend$32.10212 rev
Cartoon Supey Soft and Warm Blanket Specially Designed for Children.It Measures 55 inches by 40 inches.It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room (Kuro)
DIOSN$18.0323 rev
Trending
90-day click momentumCartoon Supey Soft and Warm Blanket Specially Designed for Children.It Measures 55 inches by 40 inches.It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room (Kuro)
DIOSN$18.034.4★
Sanrio Kuromi Bedding Plush Blanket 90 in x 62 in Soft Cozy Kawaii Throw for Couch Bed & Travel Collectible Gift (Officially Licensed Product) by Franco Collectibles
Franco$44.324.0★
Fast Forward Sanrio Hello Kitty and Friends Kuromi Backpack for Women Men Unisex | Cute PU Leather 10 Kuromi Mini Backpack Purse Shoulder Purse | Kuromi Bag and Kuromi Accessories
Fast Forward$34.354.4★
Franco Collectibles Sanrio Kuromi Super Soft Cotton Bath/Pool/Beach Towel 60 in x 30 in (Official Licensed Product)
Franco$20.174.6★
Hello Kitty Sanrio Hooded Blanket for Women Teens Wearable Fleece Throw Kuromi Cinnamoroll Kawaii Gifts for Women (Purple Kuromi)
Hello Kitty$31.504.7★
What buyers say about kuromi blanket
What buyers praise and complain about, mined from review topics.What buyers love
“It was gift for someone”
“Well made Bag”
“Its very fluffy and soft”
“Cozy, I likes it”
“SUPER comfortable and perfect for not only gaming or relaxing”
“Worked well with decor”
“Great size and quality”
“Just as described”
“Good for the money”
“I love the design”
What buyers complain about
“Thin and flimsy”
“Weird material and smaller than we thought”
“BUT it's small”
“Very rough not soft in any kind of way as stated”
“Overall, it wasnt worth the price to me”
“Thin”
“Price seems steep for the quality of the item”
“Cold”
“I'm not very happy with the quality of the fabric”
“Thin and flimsy”
Top return reasons
Common questions
- Is kuromi blanket profitable to sell on Amazon United States?
- The niche generates $97K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the kuromi blanket niche?
- 12 brands and 38 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in kuromi blanket?
- Top complaints mined from reviews: Thickness, Material Quality, Size-Overall. The return rate is 2.2%.
- When does demand for kuromi blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 10.8× the quietest.
- What does it cost to enter the kuromi blanket niche?
- Listings span $16.61–$46.87; the average listing price is $29.15 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.