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Krustic

Fail

The top 5 brands take 100% of clicks, so Krustic is a Fail.

Flapen Score
29
29 / 100
Ranks 10,776 of 11,240 Home & Kitchen niches · −20 vs the category median of 49
Market size
$70K/yr40K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
68%top-5 click share · 4 brands · 9 sellers

Flapen Score

Krustic against its category

The dotted line is the Home & Kitchen average. Past it, Krustic is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Krustic market on Amazon at a glance

Shoppers on Amazon United States searched for Krustic 40K times last year and spent an estimated $70K. All 4 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
1.4%
Market size, estimated
$70Ka year
Top search term
krustic23K searches a year

02 · Price

A sale here is worth $128.13.

Listings sell for $128.13 on average, from $6.65 to $159.96. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $128.13 that is $0 to $13K a year per listing.

Average price
$128.13above the $15 to $100 sweet spot
Price range
$6.65–$159.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #253 within Pots & Pans. It carries 310 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
5.9%
Average rank
#253in Pots & Pans
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
310per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Krustic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 25%
  • Brand 34%
  • Brand 43%

Demand

Krustic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.7× · 8 of 12 months tracked

Search terms

Top Krustic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • krustic23K/yr
  • krustic oval dutch oven5K/yr
  • krustick dutch oven3K/yr
  • krustick oval dutch oven9K/yr

Reviews and returns

What reviews say buyers love and hate about Krustic

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Baking”
14%of negative reviews mention “Value For Money”
2.5%of orders come back
“Price point is a little high”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Krustic questions

Answered from the same tracked data.