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Korean Exfoliating Cloth

Fail

Demand is soft, at -30.4% this quarter, so Korean Exfoliating Cloth is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$304K/yr346K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
72%top-5 click share · 14 brands · 54 sellers

Flapen Score

Korean Exfoliating Cloth against its category

The dotted line is the Home & Kitchen average. Past it, Korean Exfoliating Cloth is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Exfoliating Cloth market on Amazon at a glance

Shoppers on Amazon United States searched for Korean Exfoliating Cloth 346K times last year and spent an estimated $304K. The top 5 brands take 77% of clicks. Demand peaks in May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
8.8%
Market size, estimated
$304Ka year
Peak month
May1.8× the quietest month
Top search term
korean exfoliating cloth94K searches a year

02 · Price

A sale here is worth $9.95.

Listings sell for $9.95 on average, from $4.82 to $16.81. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $9.95 that is $15K to $20K a year per listing.

Average price
$9.95under the $15 to $100 sweet spot
Price range
$4.82–$16.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$15K–$20K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Towels. It carries 10,934 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Towels
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
10,934per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Korean Exfoliating Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

14 falling

Sellers

54

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

14%

  • Brand 120%
  • Brand 218%
  • Brand 314%
  • Brand 413%
  • Brand 512%
  • Brand 68%
  • Open — no brand owns it (8 brands, 14%)

Demand

Korean Exfoliating Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top Korean Exfoliating Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • korean exfoliating cloth94K/yr
  • korean washcloth61K/yr
  • korean exfoliating21K/yr
  • korean body scrubber32K/yr
  • korean exfoliating towel18K/yr
  • korean washcloth exfoliating18K/yr
  • korean wash cloth11K/yr
  • asian exfoliating washcloth12K/yr
  • korean scrubbing cloth18K/yr
  • korean body exfoliator8K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Exfoliating Cloth

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Hard Feel”
0.8%of orders come back
“Material feels rough”
A buyer, on “Hard Feel”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Korean Exfoliating Cloth questions

Answered from the same tracked data.