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Knox Incense Cones

Fail

The top 5 brands take 100% of clicks, so Knox Incense Cones is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$51K/yr18K searches / yr
90-day growth
-45.0%search demand this quarter
Competition
84%top-5 click share · 4 brands · 15 sellers

Flapen Score

Knox Incense Cones against its category

The dotted line is the Home & Kitchen average. Past it, Knox Incense Cones is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knox Incense Cones market on Amazon at a glance

Shoppers on Amazon United States searched for Knox Incense Cones 18K times last year and spent an estimated $51K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 20.0% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.0% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-45.0%
Conversion, latest week
20.0%
Market size, estimated
$51Ka year
Peak month
December32.4× the quietest month
Top search term
knox incense cones9K searches a year

02 · Price

A sale here is worth $14.21.

Listings sell for $14.21 on average, from $6.58 to $29.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.21 that is $1K to $4K a year per listing.

Average price
$14.21under the $15 to $100 sweet spot
Price range
$6.58–$29.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,130 within Home Fragrance. It carries 515 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,130in Home Fragrance
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
515per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Knox Incense Cones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 236%
  • Brand 321%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Knox Incense Cones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 32.4×

Search terms

Top Knox Incense Cones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knox incense cones9K/yr
  • german incense cones5K/yr
  • german smoker incense cones4K/yr

Reviews and returns

What reviews say buyers love and hate about Knox Incense Cones

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Smell”
63%of negative reviews mention “Smell”
0.8%of orders come back
“I have burned three different scents”
A buyer, on “Smell”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Knox Incense Cones questions

Answered from the same tracked data.