Is knox incense cones profitable to sell on Amazon United States?

The niche generates $51K/yr across 10 tracked products. 90-day search growth is -45.0%. Flapen's verdict: Skip it (40/100).

How competitive is the knox incense cones niche?

4 brands and 15 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in knox incense cones?

Top complaints mined from reviews: Smell, Quality-Overall, Color. The return rate is 0.8%.

When does demand for knox incense cones peak?

Demand peaks in Nov–Dec; the busiest month runs 32.4× the quietest.

What does it cost to enter the knox incense cones niche?

Listings span $6.58–$29.92; the average listing price is $14.21 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.

knox incense cones

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Good515.3

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.21

avg listing price — sweet spot $15–$100

Price range

Good$6.58–$29.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad$51K

$51K/yr · 18K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

Growth

Bad-45.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, knox incense cones is a $51K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

knox incense cones market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $36K–$43K; units × avg price
Conversion rate: 20.0%
Avg BSR: #2,130
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 95 months
Avg seller age: 223 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Knox Gear40%
KNOX36%
MaMeMi21%
TRUMIRI3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -45.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 32.4×

Open Trend

Top knox incense cones search terms

knox incense cones9K/yr -42.4%10.3% conv.
german incense cones5K/yr -50.8%6.7% conv.
german smoker incense cones4K/yr -42.7%6.2% conv.

All search terms

Top knox incense cones products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Knox Variety Pack German Incense Cones for German Incense Smokers

Knox Gear$6.854.4★1,027 rev

KWO 24 Pieces Man Smoking Figurine Christmas Smelling Wood Multicolour One Size

KNOX$6.584.4★758 rev

German Incense Cones Bundle Tradition - 4 mostloved Smells from Knox Rucherkerzen/Apotheker Hermann Zwetz. MaMeMi Gift-Set with DIY Mini Nativity Scene

MaMeMi$29.924.8★31 rev

German Incense Cones Bundle Christmas Markets- 4 mostloved Smells from Knox Rucherkerzen/Apotheker Hermann Zwetz. MaMeMi Gift-Set with DIY Mini Nativity Scene

MaMeMi$29.804.3★7 rev

Knox Christmas Scent German Incense Cones Made in Germany for Christmas Smokers

Knox Gear$9.714.5★1,137 rev

Newest

by launch date

German Incense Cones Bundle Tradition - 4 mostloved Smells from Knox Rucherkerzen/Apotheker Hermann Zwetz. MaMeMi Gift-Set with DIY Mini Nativity Scene

MaMeMi$29.9231 rev

1y ago

German Incense Cones Bundle Christmas Markets- 4 mostloved Smells from Knox Rucherkerzen/Apotheker Hermann Zwetz. MaMeMi Gift-Set with DIY Mini Nativity Scene

MaMeMi$29.807 rev

1y ago

Trumiri Woody Incense Cones - Variety Pack - Total 60 Cone Incense (6 Scents x 10 Conos) - White Sage Palo Santo Dragons Blood Sandalwood - Inscents-Cones Scented - Insense Cones - Incent Cone

TRUMIRI$10.411,129 rev

2y ago

Knox 078750 Set Classic 4 Packs of 24 Incense Fir Tree Myrrh Scent Baked Apple Christmas Cones Multicoloured 2 5 x 1 2 x 1 2 cm

KNOX$25.75187 rev

5y ago

Knox Christmas Myrrh German Incense Cones Made in Germany for Christmas Smokers

KNOX$8.21261 rev

13y ago

What buyers say about knox incense cones

What buyers praise and complain about, mined from review topics.

What buyers love

Smell70%

“Aromas is very pleasant”

Quality-Overall18%

“I love the variety offered”

Value For Money6%

“Way cheaper than anywhere else”

Ease Of Use3%

“Easy to light”

Strength2%

“Super strong”

What buyers complain about

Smell63%

“I have burned three different scents”

Quality-Overall13%

“poor quality”

Color6%

“However, this set I opened a week or so ago had a different color”

Value For Money6%

“A waste of money”

Functionality-Overall6%

“Knox products never behaved this way”

Top return reasons

Smell77%

Advertised Vs Actual Product11%

Size-Overall3%

Functionality-Overall2%

Product Condition2%

Quality-Overall2%

Compatibility-Overall2%

Defective Material/Parts1%

Strength1%

Common questions

Is knox incense cones profitable to sell on Amazon United States?: The niche generates $51K/yr across 10 tracked products. 90-day search growth is -45.0%. Flapen's verdict: Skip it (40/100).
How competitive is the knox incense cones niche?: 4 brands and 15 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in knox incense cones?: Top complaints mined from reviews: Smell, Quality-Overall, Color. The return rate is 0.8%.
When does demand for knox incense cones peak?: Demand peaks in Nov–Dec; the busiest month runs 32.4× the quietest.
What does it cost to enter the knox incense cones niche?: Listings span $6.58–$29.92; the average listing price is $14.21 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.