Knot Pillow

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

448K

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

1.0%

Market size, estimated

$79Ka year

Peak month

December2.0× the quietest month

Top search term

knot pillow237K searches a year

Listings sell for $17.91 on average, from $13.30 to $28.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.91 that is $2K to $4K a year per listing.

Average price

$17.91inside the $15 to $100 sweet spot

Price range

$13.30–$28.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #131 within Decorative Pillows, Inserts & Covers. It carries 852 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

8.0%

Average rank

#131in Decorative Pillows, Inserts & Covers

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

852per listing

Listings tracked

18

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months