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Knit Pillow

Fail

Shoppers spend an estimated $14K a year here, so Knit Pillow is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$14K/yr108K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
55%top-5 click share · 17 brands · 25 sellers

Flapen Score

Knit Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Knit Pillow is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knit Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Knit Pillow 108K times last year and spent an estimated $14K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Sep–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
0.6%
Market size, estimated
$14Ka year
Peak month
November5.8× the quietest month
Top search term
knit pillow8K searches a year

02 · Price

A sale here is worth $20.08.

Listings sell for $20.08 on average, from $6.38 to $37.78. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $20.08 that is $0 to $2K a year per listing.

Average price
$20.08inside the $15 to $100 sweet spot
Price range
$6.38–$37.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #2,444 within Decorative Pillows, Inserts & Covers. It carries 1,426 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
23.6%
Average rank
#2,444in Decorative Pillows, Inserts & Covers
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,426per listing
Listings tracked
30

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Knit Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

25

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 89%

Open market

24%

  • Brand 122%
  • Brand 221%
  • Brand 316%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Knit Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Knit Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knit pillow8K/yr
  • knit pillow covers14K/yr
  • chunky knit pillow7K/yr
  • chunky knit throw pillow7K/yr
  • knit throw pillow8K/yr
  • chunky knit pillow cover6K/yr
  • knitted pillow5K/yr
  • cable knit throw pillow5K/yr
  • knit pillow cover4K/yr
  • sweater pillow covers12K/yr

Reviews and returns

What reviews say buyers love and hate about Knit Pillow

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Quality-Overall”
5.1%of orders come back
“are complete garbage”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Knit Pillow questions

Answered from the same tracked data.