Knee Pillow
MaybeShoppers spend an estimated $4.5M a year here. But demand is soft, at -4.5% this quarter, so Knee Pillow is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 4956
- Market size
- $4.5M/yr3.2M searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 68%top-5 click share · 17 brands · 30 sellers
Flapen Score
Knee Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Knee Pillow is stronger. Inside it, weaker.
Market
The Knee Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Knee Pillow 3.2M times last year and spent an estimated $4.5M. The top 5 brands take 74% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $4.5Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- knee pillow1.0M searches a year
02 · Price
A sale here is worth $23.35.
Listings sell for $23.35 on average, from $11.29 to $37.11. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $23.35 that is $187K to $234K a year per listing.
- Average price
- $23.35inside the $15 to $100 sweet spot
- Price range
- $11.29–$37.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $187K–$234K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #19 within Bed Pillows & Positioners. It carries 5,873 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #19in Bed Pillows & Positioners
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 5,873per listing
- Listings tracked
- 19
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Knee Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
30
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
22%
- Brand 129%
- Brand 221%
- Brand 312%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Knee Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Knee Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- knee pillow1.0M/yr
- knee pillow for side sleepers774K/yr
- leg pillow474K/yr
- leg pillow for side sleeping320K/yr
- hip pillow for side sleepers70K/yr
- hip pillow66K/yr
- leg pillow for back pain56K/yr
- knee pillows37K/yr
- sciatica pillow for sleeping34K/yr
- between the knees pillow for side sleeping29K/yr
Reviews and returns
What reviews say buyers love and hate about Knee Pillow
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Knee Pillow questions
Answered from the same tracked data.









