Is kitchen towels with hanging loop profitable to sell on Amazon United States?

The niche generates $142K/yr across 40 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the kitchen towels with hanging loop niche?

27 brands and 34 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in kitchen towels with hanging loop?

Top complaints mined from reviews: Size-Overall, Thickness, Absorbency. The return rate is 1.4%.

When does demand for kitchen towels with hanging loop peak?

Demand peaks in Jan–Feb; the busiest month runs 2.6× the quietest.

What does it cost to enter the kitchen towels with hanging loop niche?

Listings span $7.52–$41.66; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 2,726 reviews — the moat a new listing must climb.

kitchen towels with hanging loop

Worth a look

Shows low returns (1.4%), but weak search conversion (1.6%) keeps it on the watch list.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great$17.21

avg listing price — sweet spot $15–$100

Price range

Great$7.52–$41.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,726.05

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$142K

$142K/yr · 515K searches

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, kitchen towels with hanging loop is a $142K/yr Amazon United States market (515K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 54/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

kitchen towels with hanging loop market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $138K–$172K; units × avg price
Conversion rate: 1.6%
Avg BSR: #227
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 4.4%
Avg brand age: 35 months
Avg seller age: 161 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

34%

Top 20: 71%

Open market

45%

Bedvcaty18%
Ritz10%
SEMAXE9%
VOOVA & MOVAS7%
Blue Needles6%
Bumble Towels4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.6×

Open Trend

Top kitchen towels with hanging loop search terms

hanging kitchen towels76K/yr -10.0%0.8% conv.
kitchen towels with hanging loop71K/yr -21.2%1.1% conv.
hand towels with hanging loops55K/yr -2.1%1.3% conv.
hand towel with hanging loop50K/yr -8.1%1.7% conv.
towels with loops for hanging34K/yr +15.6%0.5% conv.
hand towel with loop25K/yr +5.4%1.7% conv.
towel with hanging loop23K/yr +32.2%0.6% conv.
hand towels with loops17K/yr -4.2%1.3% conv.
kitchen towel with hanging loop21K/yr -22.4%1.3% conv.
hanging dish towels17K/yr +3.5%1.1% conv.

All search terms

Top kitchen towels with hanging loop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bedvcaty Luxury 3-Piece Quick-Dry Bath Towel Set Ultra Soft Microfiber Towels for Bathroom Pool Gym & Travel Elegant Twill Design(14x 29.6)

Bedvcaty$10.014.4★180 rev

Ritz Premium 100% Cotton Solid and Multi Check Kitchen Tie Towel Absorbent Super Soft and Fast Drying Hang Towel Set of Two Dew

Ritz$13.454.4★3,982 rev

Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths Ultra Soft Absorbent Quick Drying Dish Towels 12 x 12 Inches 6-Pack Dark Grey

Homaxy$9.124.5★41,082 rev

Blue Needles Hanging Kitchen Towels - Blue 100% Cotton Solid Kitchen Tie Towel Set of 2 Hand Dish Cloth with Hanging Loops 9 x 17 Inches Absorbent Super Soft and Fast Drying Home Essential

Blue Needles$16.704.4★264 rev

MaopaoBeauty Washcloth Set for Bathroom - Quick Drying - Ultra Soft Microfiber Absorbent Towel for Bath Fitness Gym Shower Hotel and Spa - 13x13 Inch | Set of 6 Grey

MaopaoBeauty$7.524.5★170 rev

Newest

by launch date

Miss Adola Cotton Hanging Hand Towels - 2pcs Hand Drying Towels for Kitchen Stove Bathroom with Hanging Loop Cute Decorative Soft Terry Cloth Kitchen Towel with Boho Design for Housewarming Gifts

Miss Adola$14.78109 rev

8mo ago

2-Pack Premium Stripe Cotton Hand Towels with Hanging Loop - 13x28 Inch Medium Weight 420GSM Ultra Absorbent Daily Bathroom & Face Towels Soft Comfortable Durable Pink Ground Beige Stripe Design

VOOVA & MOVAS$11.5551 rev

8mo ago

VOOVA & MOVAS$10.0529 rev

9mo ago

Bedvcaty Luxury 3-Piece Quick-Dry Bath Towel Set Ultra Soft Microfiber Towels for Bathroom Pool Gym & Travel Elegant Twill Design(14x 29.6)

Bedvcaty$10.01180 rev

11mo ago

Blue Needles Hanging Kitchen Towels - Blue 100% Cotton Solid Kitchen Tie Towel Set of 2 Hand Dish Cloth with Hanging Loops 9 x 17 Inches Absorbent Super Soft and Fast Drying Home Essential

Blue Needles$16.70264 rev

1y ago

What buyers say about kitchen towels with hanging loop

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent Quality”

Absorbency15%

“Super absorbent”

Soft Feel10%

“soft to the touch”

Value For Money7%

“Good value for price”

Color5%

“The neutral colors look great”

Size-Overall5%

“Big enough and good quality”

Washability4%

“love these wash clothes”

Advertised Vs Actual Product3%

“As advertised”

Ease Of Cleaning3%

“Great for cleaning”

Durability3%

“Hold up nicely”

What buyers complain about

Size-Overall20%

“They are large”

Thickness18%

“Not as thick as I wanted”

Absorbency8%

“Not absorbent at all”

Quality-Overall6%

“Thin quality”

Washability3%

“they didn't wash well”

Color3%

“Colors are off”

Advertised Vs Actual Product3%

“Deceptive Marketing”

Smell2%

“Develop Strong Odor Quickly”

Thin2%

“Too thin”

Value For Money2%

“Expected cheap”

Top return reasons

Size-Overall37%

Color10%

Thin10%

Material Quality9%

Quality-Overall8%

Advertised Vs Actual Product5%

Absorbency4%

Value For Money3%

Thickness3%

Display Colors1%

Common questions

Is kitchen towels with hanging loop profitable to sell on Amazon United States?: The niche generates $142K/yr across 40 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the kitchen towels with hanging loop niche?: 27 brands and 34 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in kitchen towels with hanging loop?: Top complaints mined from reviews: Size-Overall, Thickness, Absorbency. The return rate is 1.4%.
When does demand for kitchen towels with hanging loop peak?: Demand peaks in Jan–Feb; the busiest month runs 2.6× the quietest.
What does it cost to enter the kitchen towels with hanging loop niche?: Listings span $7.52–$41.66; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 2,726 reviews — the moat a new listing must climb.