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Kitchen Soap Tray

Maybe

The top 5 brands take only 57% of clicks. But demand is soft, at +3.0% this quarter, so Kitchen Soap Tray is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$354K/yr1.3M searches / yr
90-day growth
+3.0%search demand this quarter
Competition
38%top-5 click share · 27 brands · 38 sellers

Flapen Score

Kitchen Soap Tray against its category

The dotted line is the Home & Kitchen average. Past it, Kitchen Soap Tray is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Soap Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Kitchen Soap Tray 1.3M times last year and spent an estimated $354K. The top 5 brands take 57% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
2.5%
Market size, estimated
$354Ka year
Peak month
January1.5× the quietest month
Top search term
kitchen soap tray156K searches a year

02 · Price

A sale here is worth $11.02.

Listings sell for $11.02 on average, from $6.46 to $31.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $11.02 that is $6K to $8K a year per listing.

Average price
$11.02under the $15 to $100 sweet spot
Price range
$6.46–$31.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$6K–$8K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #95 within Holders & Dispensers. It carries 2,867 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#95in Holders & Dispensers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,867per listing
Listings tracked
41

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Kitchen Soap Tray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

$0$14K$28K$42K$57K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

38

Est. top-5 brand share

57%

Top 20: 95%

Est. top-5 click share

38%

Top 20: 80%

Open market

38%

  • NiuYichee26%
  • Cisily11%
  • Lyxel9%
  • zoocatia7%
  • eormoe5%
  • Telomet5%

Demand

Kitchen Soap Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Kitchen Soap Tray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kitchen soap tray156K/yr
  • dish soap holder112K/yr
  • sink tray109K/yr
  • kitchen sink tray92K/yr
  • soap dispenser tray73K/yr
  • water absorbing stone tray51K/yr
  • water absorbing stone tray for sink115K/yr
  • kitchen soap holder62K/yr
  • soap holder kitchen63K/yr
  • dish soap tray51K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Soap Tray

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
4.1%of orders come back
“It's too big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kitchen Soap Tray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data