Is kitchen soap tray profitable to sell on Amazon United States?

The niche generates $354K/yr across 41 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the kitchen soap tray niche?

27 brands and 38 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in kitchen soap tray?

Top complaints mined from reviews: Size-Overall, Stain Resistance, Quality-Overall. The return rate is 4.1%.

When does demand for kitchen soap tray peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the kitchen soap tray niche?

Listings span $6.46–$31.91; the average listing price is $11.02 (sweet spot $15–$100). The average incumbent carries 2,867 reviews — the moat a new listing must climb.

kitchen soap tray

Worth a look

Shows no brand lock-in (top 5 brands take 57% of clicks), but soft demand (+3.0% this quarter) keeps it on the watch list.

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Price range

Good$6.46–$31.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$354K

$354K/yr · 1.3M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.02

avg listing price — sweet spot $15–$100

Review moat

Okay2,866.93

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, kitchen soap tray is a $354K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

kitchen soap tray market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $331K–$441K; units × avg price
Conversion rate: 2.5%
Avg BSR: #95
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.1%
Avg brand age: 28 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

38%

Top 20: 80%

Open market

38%

NiuYichee26%
Cisily11%
Lyxel9%
zoocatia7%
eormoe5%
Telomet5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +3.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top kitchen soap tray search terms

kitchen soap tray156K/yr -1.4%2.0% conv.
dish soap holder112K/yr +14.6%1.6% conv.
sink tray109K/yr +2.7%1.3% conv.
kitchen sink tray92K/yr +10.0%1.3% conv.
soap dispenser tray73K/yr +2.7%1.4% conv.
water absorbing stone tray51K/yr +77.0%1.4% conv.
water absorbing stone tray for sink115K/yr -37.6%1.4% conv.
kitchen soap holder62K/yr +11.0%1.6% conv.
soap holder kitchen63K/yr +3.5%1.8% conv.
dish soap tray51K/yr +6.6%1.8% conv.

All search terms

Top kitchen soap tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants

NiuYichee$9.554.4★5,987 rev

Cisily Sponge Holder for Kitchen Sink Sink Caddy Organizer with High Brush Holder Kitchen Countertop Organizers and Storage Essentials Rustproof 304 Stainless Steel (Black 9.25)

Cisily$13.834.6★14,154 rev

3PCS Water Absorbing Stone Tray DryingNeat Diatomite Stone Sink Tray Instant Dry Sink Coasters Kitchen Sponge Hand Soap Holder Countertop Fast Drying Counter Trays 8 * 4inch and 4 * 4inch

Lyxel$9.994.5★2,633 rev

Wood Bathroom Tray Farmhouse Decor Kitchen Soap Holder 8.7x3.6 Brown

zoocatia$9.514.5★3,318 rev

Eormoe Faucet Mat for Kitchen Sink Diatomite Stone Drying Mat & Sink Protectors Prevent Moisture Sink Splash Guard Water-Absorbing Stone Tray for Bathroom Counter (Light Grey 23.6 x 3.9)

eormoe$16.354.3★6,068 rev

Newest

by launch date

2 PCS Water Absorbing Diatomite Coasters Stone Drying Mat for Kitchen Counter Quick Dry Stone Mat Trays for Bathroom Kitchen Counter Soap Dish Tray Used for Hand Soaps (White 8.3 x 4)

Tondid$9.22110 rev

4mo ago

Instant Dry Sink Tray Anti-Slip Stone Sink Caddy Durable Kitchen Sink Organizer Quick Dry Water Absorbing Stone Tray for Bathroom Counter Stone Soap Tray

Telomet$11.2056 rev

5mo ago

MAGKOTA Water Absorbing Stone Tray Quick Drying Diatomite Bathroom Tray Countertop Stone Drying Mat for Kitchen Counter Soap Dish Dispenser Vanity Organizer White-A-8.3 x 4

MAGKOTA$8.84432 rev

7mo ago

Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Black

Heagoale$8.66138 rev

9mo ago

Quick Dry Sink Caddy Kitchen Sink Organizer Water Absorbing Stone Tray for Sink Stone Drying Tray Diatomite Faucet Mat & Protector Dispenser Sponge Holder Stone Soap Tray for Bathroom Counter

Lyxel$9.77176 rev

1y ago

What buyers say about kitchen soap tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good product; just as described”

Size-Overall12%

“Fits like a glove”

Advertised Vs Actual Product10%

“As Described”

Ease Of Cleaning8%

“Easy to rinse clean”

Design-Overall7%

“The design is elegant”

Value For Money5%

“Great deal”

Ease Of Use4%

“Very Convenient”

Organizing Capabilities4%

“Great organizer”

Drainage3%

“Great drainage”

Storage Capacity3%

“Great storage”

What buyers complain about

Size-Overall18%

“It's too big”

Stain Resistance7%

“Stains really bad”

Quality-Overall6%

“the whole thing just feels low quality”

Ease Of Cleaning6%

“It gets dirty very easily”

Rusts/Corrodes4%

“Will Rust”

Durability4%

“falls apart easily”

Strength3%

“Not sturdy”

Drainage3%

“The base does not drain”

Color3%

“Wish I could return it for the darker color”

Water Resistance3%

“Definitely not water friendly”

Top return reasons

Size-Overall66%

Color7%

Advertised Vs Actual Product4%

Material Quality2%

Wood Quality2%

Functionality-Overall2%

Quality-Overall2%

Value For Money2%

Compatibility-Overall1%

Strength1%

Common questions

Is kitchen soap tray profitable to sell on Amazon United States?: The niche generates $354K/yr across 41 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the kitchen soap tray niche?: 27 brands and 38 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in kitchen soap tray?: Top complaints mined from reviews: Size-Overall, Stain Resistance, Quality-Overall. The return rate is 4.1%.
When does demand for kitchen soap tray peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the kitchen soap tray niche?: Listings span $6.46–$31.91; the average listing price is $11.02 (sweet spot $15–$100). The average incumbent carries 2,867 reviews — the moat a new listing must climb.