Kitchen Soap Tray
MaybeThe top 5 brands take only 57% of clicks. But demand is soft, at +3.0% this quarter, so Kitchen Soap Tray is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $354K/yr1.3M searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 38%top-5 click share · 27 brands · 38 sellers
Flapen Score
Kitchen Soap Tray against its category
The dotted line is the Home & Kitchen average. Past it, Kitchen Soap Tray is stronger. Inside it, weaker.
Market
The Kitchen Soap Tray market on Amazon at a glance
Shoppers on Amazon United States searched for Kitchen Soap Tray 1.3M times last year and spent an estimated $354K. The top 5 brands take 57% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $354Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- kitchen soap tray156K searches a year
02 · Price
A sale here is worth $11.02.
Listings sell for $11.02 on average, from $6.46 to $31.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $11.02 that is $6K to $8K a year per listing.
- Average price
- $11.02under the $15 to $100 sweet spot
- Price range
- $6.46–$31.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$8K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #95 within Holders & Dispensers. It carries 2,867 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #95in Holders & Dispensers
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 2,867per listing
- Listings tracked
- 41
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Kitchen Soap Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants
- Price
- $9.55
- Rating
- 4.4/5
- Reviews
- 5,987
- Age
- 3y ago

Cisily Sponge Holder for Kitchen Sink Sink Caddy Organizer with High Brush Holder Kitchen Countertop Organizers and Storage Essentials Rustproof 304 Stainless Steel (Black 9.25)
- Price
- $13.83
- Rating
- 4.6/5
- Reviews
- 14,154
- Age
- 3y ago

3PCS Water Absorbing Stone Tray DryingNeat Diatomite Stone Sink Tray Instant Dry Sink Coasters Kitchen Sponge Hand Soap Holder Countertop Fast Drying Counter Trays 8 * 4inch and 4 * 4inch
- Price
- $9.99
- Rating
- 4.5/5
- Reviews
- 2,633
- Age
- 2y ago

Wood Bathroom Tray Farmhouse Decor Kitchen Soap Holder 8.7x3.6 Brown
- Price
- $9.51
- Rating
- 4.5/5
- Reviews
- 3,318
- Age
- 3y ago

Eormoe Faucet Mat for Kitchen Sink Diatomite Stone Drying Mat & Sink Protectors Prevent Moisture Sink Splash Guard Water-Absorbing Stone Tray for Bathroom Counter (Light Grey 23.6 x 3.9)
- Price
- $16.35
- Rating
- 4.3/5
- Reviews
- 6,068
- Age
- 2y ago
Trending
estimated 90-day click momentum
Instant Dry Sink Tray Anti-Slip Stone Sink Caddy Durable Kitchen Sink Organizer Quick Dry Water Absorbing Stone Tray for Bathroom Counter Stone Soap Tray
- Price
- $11.20
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 5mo ago

NiuYichee 2 PCS Water Absorbent diatomite Coasters 7.1 x 3.5 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants
- Price
- $9.48
- Rating
- 4.4/5
- Reviews
- 5,987
- Age
- 1y ago

2 PCS Water Absorbing Diatomite Coasters Stone Drying Mat for Kitchen Counter Quick Dry Stone Mat Trays for Bathroom Kitchen Counter Soap Dish Tray Used for Hand Soaps (White 8.3 x 4)
- Price
- $9.22
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 4mo ago

Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Black
- Price
- $8.66
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 9mo ago

NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants
- Price
- $9.78
- Rating
- 4.4/5
- Reviews
- 5,987
- Age
- 2y ago
Newest
by launch date
2 PCS Water Absorbing Diatomite Coasters Stone Drying Mat for Kitchen Counter Quick Dry Stone Mat Trays for Bathroom Kitchen Counter Soap Dish Tray Used for Hand Soaps (White 8.3 x 4)
- Price
- $9.22
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 4mo ago

Instant Dry Sink Tray Anti-Slip Stone Sink Caddy Durable Kitchen Sink Organizer Quick Dry Water Absorbing Stone Tray for Bathroom Counter Stone Soap Tray
- Price
- $11.20
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 5mo ago

MAGKOTA Water Absorbing Stone Tray Quick Drying Diatomite Bathroom Tray Countertop Stone Drying Mat for Kitchen Counter Soap Dish Dispenser Vanity Organizer White-A-8.3 x 4
- Price
- $8.84
- Rating
- 4.5/5
- Reviews
- 432
- Age
- 7mo ago

Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Black
- Price
- $8.66
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 9mo ago

Quick Dry Sink Caddy Kitchen Sink Organizer Water Absorbing Stone Tray for Sink Stone Drying Tray Diatomite Faucet Mat & Protector Dispenser Sponge Holder Stone Soap Tray for Bathroom Counter
- Price
- $9.77
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
27 falling
Sellers
38
Est. top-5 brand share
57%
Top 20: 95%
Est. top-5 click share
38%
Top 20: 80%
Open market
38%
- NiuYichee26%
- Cisily11%
- Lyxel9%
- zoocatia7%
- eormoe5%
- Telomet5%
Demand
Kitchen Soap Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Kitchen Soap Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kitchen soap tray156K/yr
- dish soap holder112K/yr
- sink tray109K/yr
- kitchen sink tray92K/yr
- soap dispenser tray73K/yr
- water absorbing stone tray51K/yr
- water absorbing stone tray for sink115K/yr
- kitchen soap holder62K/yr
- soap holder kitchen63K/yr
- dish soap tray51K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Soap Tray
We read the reviews and the return reasons for every product selling here.
“It's too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Soap Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









