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Kitchen Sign

Fail

Buyers convert on only 0.6% of searches, so Kitchen Sign is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$55K/yr408K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
7%top-5 click share · 259 brands · 317 sellers

Flapen Score

Kitchen Sign against its category

The dotted line is the Home & Kitchen average. Past it, Kitchen Sign is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Sign market on Amazon at a glance

Shoppers on Amazon United States searched for Kitchen Sign 408K times last year and spent an estimated $55K. The top 5 brands take 14% of clicks. Demand peaks in Jan–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
0.6%
Market size, estimated
$55Ka year
Peak month
January2.4× the quietest month
Top search term
kitchen artwork35K searches a year

02 · Price

A sale here is worth $21.62.

Listings sell for $21.62 on average, from $5.60 to $146.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.62 that is $0 to $2K a year per listing.

Average price
$21.62inside the $15 to $100 sweet spot
Price range
$5.60–$146.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #5,833 within Decorative Signs & Plaques. It carries 459 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
98%
Out of stock, average day
3.5%
Average rank
#5,833in Decorative Signs & Plaques
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
459per listing
Listings tracked
351

04 · Newcomers

5 of last year's 138 launches cleared the first-year sales bar.

138 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
138
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Kitchen Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 7% of clicks. An open shelf where new products get seen.

Brands

259 rising

Sellers

317

Top-5 brand share

14%

Top 20: 33%

Top-5 click share

7%

Top 20: 22%

Open market

85%

  • Brand 14%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Kitchen Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Kitchen Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitchen artwork35K/yr
  • kitchen canvas wall art36K/yr
  • vintage kitchen wall art33K/yr
  • kitchen framed wall art20K/yr
  • vintage kitchen wall decor22K/yr
  • food wall art21K/yr
  • kitchen paintings for wall decor20K/yr
  • framed kitchen wall art18K/yr
  • kitchen signs for above cabinets16K/yr
  • eat signs kitchen decor26K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Sign

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Bit too big”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kitchen Sign questions

Answered from the same tracked data.