Kitchen in a Box
FailBuyers convert on only 0.9% of searches, so Kitchen in a Box is a Fail.
- Flapen Score
- 36 / 100Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 4936
- Market size
- $153K/yr172K searches / yr
- 90-day growth
- -6.4%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 19 sellers
Flapen Score
Kitchen in a Box against its category
The dotted line is the Home & Kitchen average. Past it, Kitchen in a Box is stronger. Inside it, weaker.
Market
The Kitchen in a Box market on Amazon at a glance
Shoppers on Amazon United States searched for Kitchen in a Box 172K times last year and spent an estimated $153K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.
- Searches, last 12 months
- 172K
- Growth, 90 days vs prior 90
- -6.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $153Ka year
- Peak month
- July2.8× the quietest month
- Top search term
- kitchen in a box68K searches a year
02 · Price
A sale here is worth $98.80.
Listings sell for $98.80 on average, from $21.54 to $320.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $98.80 that is $0 to $10K a year per listing.
- Average price
- $98.80inside the $15 to $100 sweet spot
- Price range
- $21.54–$320.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #99 within Cookware Sets. It carries 3,209 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 6.1%
- Average rank
- #99in Cookware Sets
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 3,209per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Kitchen in a Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
19
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
8%
- Brand 149%
- Brand 231%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (6 brands, 8%)
Demand
Kitchen in a Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.8×
Search terms
Top Kitchen in a Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitchen in a box68K/yr
- kitchen in the box30K/yr
- juegos de cocina24K/yr
- full kitchen set13K/yr
- college kitchen starter set6K/yr
- full kitchen set for new apartment5K/yr
- matching kitchen appliances4K/yr
- juego de cosina4K/yr
- kichen set3K/yr
- kitchen appliance bundles9K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen in a Box
We read the reviews and the return reasons for every product selling here.
“Doesnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen in a Box questions
Answered from the same tracked data.









