Kirkland Sheets
FailThe top 5 brands take 100% of clicks, so Kirkland Sheets is a Fail.
- Flapen Score
- 33 / 100Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 4933
- Market size
- $193K/yr60K searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 86%top-5 click share · 4 brands · 46 sellers
Flapen Score
Kirkland Sheets against its category
The dotted line is the Home & Kitchen average. Past it, Kirkland Sheets is stronger. Inside it, weaker.
Market
The Kirkland Sheets market on Amazon at a glance
Shoppers on Amazon United States searched for Kirkland Sheets 60K times last year and spent an estimated $193K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $193Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- kirkland sheets22K searches a year
02 · Price
A sale here is worth $99.57.
Listings sell for $99.57 on average, from $47.31 to $124.90. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $99.57 that is $10K to $25K a year per listing.
- Average price
- $99.57inside the $15 to $100 sweet spot
- Price range
- $47.31–$124.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $10K–$25K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
20% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,435 within Sheets & Pillowcases. It carries 13,415 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 20%
- Out of stock, average day
- 0.0%
- Average rank
- #1,435in Sheets & Pillowcases
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 13,415per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Kirkland Sheets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kirkland Signature King Bright White 680 Thread Count Sheet Set 6 Piece Deep Pockets
- Price
- $108.65
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 5y ago

Kirkland Signature 680 Thread Count Sheet Set (Queen White)
- Price
- $98.59
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 6y ago

Kirkland Signature 680 Thread Count 6-Piece Sheet Set (Queen Beige)
- Price
- $94.86
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 2y ago

KIRKLAND Signature 680 Thread Count King Sheet Set 6-Piece Pima Cotton Oatmeal Crease Control Technology.
- Price
- $121.98
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 8mo ago

King Grey Gray 680 Thread Count Kirkland Sheet Set 6 Piece Deep Pockets
- Price
- $111.09
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 6y ago
Trending
estimated 90-day click momentum
KIRKLAND Signature Pima Cotton Sheet Set Vintage Indigo King Size 6-Piece 680 Thread Count Crease Control Technology
- Price
- $124.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

California Design Den Queen Sheet Set - Luxury 600 Thread Count Sateen 100% Cotton Deep Pocket Queen Sheets with All Around Elastic Snug Fit Durable Bedding Set - White
- Price
- $61.58
- Rating
- 4.4/5
- Reviews
- 31,349
- Age
- 8y ago

KIRKLAND Signature 680 Thread Count King Sheet Set 6-Piece Pima Cotton Oatmeal Crease Control Technology.
- Price
- $121.98
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 8mo ago

Extra Deep King Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy & Secure Fit - Soft Wrinkle Free and Comfy - Extra Deep Pockets - White
- Price
- $47.31
- Rating
- 4.4/5
- Reviews
- 102,414
- Age
- 8y ago

Kirkland Signature King Bright White 680 Thread Count Sheet Set 6 Piece Deep Pockets
- Price
- $108.65
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 5y ago
Newest
by launch date
KIRKLAND Signature Pima Cotton Sheet Set Vintage Indigo King Size 6-Piece 680 Thread Count Crease Control Technology
- Price
- $124.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

KIRKLAND Signature 680 Thread Count King Sheet Set 6-Piece Pima Cotton Oatmeal Crease Control Technology.
- Price
- $121.98
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 8mo ago

Kirkland Signature 680 Thread Count 6-Piece Sheet Set (Queen Beige)
- Price
- $94.86
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 2y ago

Kirkland Signature King Bright White 680 Thread Count Sheet Set 6 Piece Deep Pockets
- Price
- $108.65
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 5y ago

King Grey Gray 680 Thread Count Kirkland Sheet Set 6 Piece Deep Pockets
- Price
- $111.09
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
46
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- KIRKLAND82%
- Kirklands13%
- CGK Unlimited3%
- California Design Den2%
Demand
Kirkland Sheets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Kirkland Sheets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kirkland sheets22K/yr
- kirkland signature (costco) pima cotton (680 tc)6K/yr
- kirkland sheets 6804K/yr
- kirkland sheets queen5K/yr
- kirkland sheets king5K/yr
- kirkland bed sheets4K/yr
- kirkland 680 thread count sheets4K/yr
- kirkland signature sheets4K/yr
- costco sheets king3K/yr
- costco sheets2K/yr
Reviews and returns
What reviews say buyers love and hate about Kirkland Sheets
We read the reviews and the return reasons for every product selling here.
“not soft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kirkland Sheets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









