Is kirkland sheets profitable to sell on Amazon United States?

The niche generates $193K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (33/100).

How competitive is the kirkland sheets niche?

4 brands and 46 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kirkland sheets?

Top complaints mined from reviews: Hard Feel, Size-Overall, Quality-Overall. The return rate is 2.7%.

When does demand for kirkland sheets peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the kirkland sheets niche?

Listings span $47.31–$124.90; the average listing price is $99.57 (sweet spot $15–$100). The average incumbent carries 13,415 reviews — the moat a new listing must climb.

kirkland sheets

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$99.57

avg listing price — sweet spot $15–$100

Price range

Good$47.31–$124.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$193K

$193K/yr · 60K searches

Review moat

Bad13,414.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.7%

90-day search growth — must beat 0% to launch

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, kirkland sheets is a $193K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

kirkland sheets market data

Units sold / yr: 1K–1K; avg 100–250/product
Revenue / yr: $100K–$124K; units × avg price
Conversion rate: 3.2%
Avg BSR: #1,435
Page quality: 0%
Prime: 20%
Sponsored: 20%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

KIRKLAND82%
Kirklands13%
CGK Unlimited3%
California Design Den2%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -14.7% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top kirkland sheets search terms

kirkland sheets22K/yr -13.9%1.3% conv.
kirkland signature (costco) pima cotton (680 tc)6K/yr -16.1%0.8% conv.
kirkland sheets 6804K/yr +52.1%2.7% conv.
kirkland sheets queen5K/yr -3.6%3.2% conv.
kirkland sheets king5K/yr -23.8%2.8% conv.
kirkland bed sheets4K/yr -24.0%1.2% conv.
kirkland 680 thread count sheets4K/yr -26.5%1.8% conv.
kirkland signature sheets4K/yr -42.3%1.0% conv.
costco sheets king3K/yr +14.0%0.9% conv.
costco sheets2K/yr +12.4%0.6% conv.

All search terms

Top kirkland sheets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kirkland Signature King Bright White 680 Thread Count Sheet Set 6 Piece Deep Pockets

KIRKLAND$108.654.6★73 rev

Kirkland Signature 680 Thread Count Sheet Set (Queen White)

KIRKLAND$98.594.2★108 rev

Kirkland Signature 680 Thread Count 6-Piece Sheet Set (Queen Beige)

Kirklands$94.864.5★42 rev

KIRKLAND Signature 680 Thread Count King Sheet Set 6-Piece Pima Cotton Oatmeal Crease Control Technology.

KIRKLAND$121.984.2★3 rev

King Grey Gray 680 Thread Count Kirkland Sheet Set 6 Piece Deep Pockets

KIRKLAND$111.094.1★44 rev

Newest

by launch date

KIRKLAND Signature Pima Cotton Sheet Set Vintage Indigo King Size 6-Piece 680 Thread Count Crease Control Technology

KIRKLAND$124.901 rev

5mo ago

KIRKLAND Signature 680 Thread Count King Sheet Set 6-Piece Pima Cotton Oatmeal Crease Control Technology.

KIRKLAND$121.983 rev

8mo ago

Kirkland Signature 680 Thread Count 6-Piece Sheet Set (Queen Beige)

Kirklands$94.8642 rev

2y ago

Kirkland Signature King Bright White 680 Thread Count Sheet Set 6 Piece Deep Pockets

KIRKLAND$108.6573 rev

5y ago

King Grey Gray 680 Thread Count Kirkland Sheet Set 6 Piece Deep Pockets

KIRKLAND$111.0944 rev

6y ago

What buyers say about kirkland sheets

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel24%

“So soft”

Size-Overall15%

“Great fit”

Comfort-Overall14%

“Really comfortable”

Quality-Overall14%

“Very cool sheets”

Value For Money5%

“Great value”

Washability4%

“found something that washed and dried better”

Advertised Vs Actual Product2%

“As described”

Sleep Quality2%

“get a good night of sleep”

Cushion2%

“Softest coziest sheets ever”

Thickness2%

“They are very deep”

What buyers complain about

Hard Feel15%

“not soft”

Size-Overall13%

“Runs very small”

Quality-Overall9%

“the sheet quality is not the best”

Thickness6%

“They are paper thin”

Value For Money5%

“Meh, not worth the price”

Durability4%

“It shredded after 7 months”

Breathability3%

“Not breathable”

Stitch/Finish/Polish3%

“already ripped at the seams”

Smell3%

“luckily the smell is gone”

Washability2%

“They do not get softer after washing”

Top return reasons

Size-Overall25%

Material Quality24%

Color7%

Quality-Overall7%

Thin6%

Advertised Vs Actual Product4%

Value For Money3%

Hard Feel3%