Skip to content

Kirby Blanket

Fail

The top 5 brands take 98% of clicks, so Kirby Blanket is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$29K/yr45K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
78%top-5 click share · 7 brands · 16 sellers

Flapen Score

Kirby Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Kirby Blanket is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kirby Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Kirby Blanket 45K times last year and spent an estimated $29K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
2.8%
Market size, estimated
$29Ka year
Peak month
December6.9× the quietest month
Top search term
kirby blanket39K searches a year

02 · Price

A sale here is worth $23.49.

Listings sell for $23.49 on average, from $6.93 to $54.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.49 that is $0 to $2K a year per listing.

Average price
$23.49inside the $15 to $100 sweet spot
Price range
$6.93–$54.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #1,128 within Kids' Bedding. It carries 809 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
15.8%
Average rank
#1,128in Kids' Bedding
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
809per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Kirby Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

16

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Brand 176%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Kirby Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.9×

Reviews and returns

What reviews say buyers love and hate about Kirby Blanket

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
67%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Too small”
A buyer, on “Size-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kirby Blanket questions

Answered from the same tracked data.